The PGA of America has announced a multi-year sports betting partnership agreement with PENN Entertainment, which will see ESPN BET become the Official Sports Betting Sponsor of the PGA Championship until 2026.
The PGA Championship has thus become the first-ever men’s golf major to sign a sports betting sponsor.
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Jeff Price, PGA of America Chief Commercial Officer, commented:
“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship. The added onsite presence of ESPN BET as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship.“
Jason Birney, Vice President of Operations, PENN Interactive, said:
“We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN BET with this prestigious men’s golf major. We look forward to accessing highly engaging touchpoints to bring ESPN BET onto the course and into the PGA Championship broadcast on ESPN. With the PGA Championship set to take place in states where ESPN BET operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans.“
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