PGA Tour extends Anheuser-Busch deal

The PGA Tour has extended its partnership with the American brewing giant Anheuser-Busch, which will see their association hit the 30-year mark this year.

As per the six-year extension, Anheuser-Busch will receive global rights to the Presidents Cup. Additionally, Anheuser-Busch brands Michelob ULTRA, Michelob ULTRA Zero, and NUTRL will act as the Official Beer Sponsor, Official Non-Alcohol Beer Sponsor, and Official Hard Seltzer of the Presidents Cup, respectively. Michelob ULTRA Zero will also be the Official Non-Alcohol Beer of the PGA Tour and PGA Tour Champions, while continuing as a local sponsor of The Players Championship.

Anheuser-Busch first partnered with the PGA Tour in 1994. Michelob ULTRA, meanwhile, has been an Official Sponsor of the Tour since 2002.

Brian Oliver, the PGA Tour’s Executive Vice President of Corporate Partnerships, said:

“The PGA TOUR and Anheuser-Busch have worked hand-in-hand to continuously evolve our partnership since its inception in 1994, and we are proud to introduce the latest efforts to that goal with Michelob ULTRA’s new global category rights. As our relationship stretches beyond three decades of association, we are proud to further showcase this iconic beer brand to professional golf fans across the world, including at the next three iterations of the Presidents Cup in Chicago, Australia and in St. Louis, home of Anheuser-Busch.“

Kyle Norrington, Anheuser-Busch’s Chief Commercial Officer, added:

“For more than 30 years alongside our partners at the PGA TOUR, Anheuser-Busch has been delivering experiences that authentically integrate our brands and elevate the game of golf for our shared fan bases. Led by Michelob ULTRA, the fastest-growing brand in the beer industry, our extended agreement will allow us to give more fans superior access to the courses and sport they love.“