PGA TOUR joins hands with Supergoop!

The PGA TOUR has announced a multi-year partnership with Supergoop!, an SPF-first skincare brand, which has come on board as the Official Suncare of the PGA TOUR and PGA TOUR Champions until 2030.

Supergoop! will thus enjoy branding exposure across the PGA TOUR’s environment, including across its official digital and social media platforms. Supergoop! will also host fan experiences and showcase its products at select TPC Network Properties, PGA TOUR Tournament Fan Shops, and key events throughout the PGA TOUR season.

The agreement will also see Justin Rose, a several-time PGA TOUR winner, serve as a brand ambassador of Supergoop! and headline various digital and social content for the brand.

Dan Glod, PGA TOUR Executive Vice President, Corporate Partnerships, commented:

“Many PGA TOUR players have turned to Supergoop! to protect them on the course, and we are pleased to further introduce their beloved products to our fans through this new partnership. Whether fans are watching the best players compete or stepping onto the course themselves, sun protection is a key aspect of our sport, and the PGA TOUR is proud to partner with Supergoop! to ensure all of our fans are protected.“

Melis del Rey, CEO of Supergoop!, added:

“This partnership brings our mission to life on one of the world’s most visible outdoor stages. Golf is a sport defined by extended time spent outdoors and a strong focus on performance, which mirrors how we believe SPF should show up in people’s everyday lives. We’re excited to support PGA TOUR players and fans with sweat-resistant and convenient SPF that feels incredible and performs wherever the day takes them.”

Justin Rose added:

“I’m excited to partner with Supergoop!, a brand that prioritizes sun protection and performance. Spending hours on the course means sun protection is nonnegotiable for me. These products fit seamlessly into my routine—they feel great on my skin and perform when I need them most.”