Here are the organisations serving as official sponsors and brand partners of Pro Kabaddi League team Bengal Warriorz, thus enjoying a strong branding presence across their physical and digital assets.
Bengal Warriorz have had a sponsorship deal in place with the online sports news portal DafaNews, the sports portal of the Philippines-based online gambling company Dafabet, since October 2022.
As the principal partner of the Warriorz, DafaNews has its logo prominently displayed on the front of the team’s matchday shirt.
Kajaria Ceramics, an Indian manufacturer of ceramic and vitrified tiles, announced its partnership with the Warriorz in January 2024.
As part of the agreement, the Kajaria logo features on the back of the team’s playing jersey.
Indian F&B brand Bikaji has been serving as the Official Snacking Partner of Bengal Warriorz since December 2021.
Apart from looking after the team’s snacking needs, the partnership also puts the Bikaji logo on the left-hand front side of the Warriorz’s shorts. The two also collaborate on social media campaigns.
Capri Loans, a wholly owned subsidiary of Capri Global Capital Ltd, has been serving as an associate sponsor of Bengal Warriorz since October 2022.
As an associate sponsor, the Capri Loans logo used to be displayed on the back of the Warriorz’s jersey, a role that in recent years has been taken up by Kajaria Ceramics.
Fantasy sports platform League11 has been an associate sponsor and the official fantasy partner of the Warriorz since 2023.
In October 2024, the Warriorz and League11 renewed their partnership agreement, putting the latter’s logo on the right shoulder of the Warriorz’s jersey.
CREX, a sports analysis platform, came on board as one of the Warriorz’s associate sponsors ahead of PKL Season 11 in 2024.
As part of the deal, CREX’s logo is featured on the shoulder blades of the Warriorz’s playing jersey.
In October 2024, German audio equipment manufacturer Sennheiser teamed up with Bengal Warriorz, coming on board as their official audio partner.
As per the partnership agreement, Sennheiser supplies its state-of-the-art audio equipment — including premium headsets — to the Bengal Warriorz players.
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