Nicholas Latifi is a Canadian driver in the F1 circuit, driving for the Williams Racing team. The 26-year-old currently races for Williams and made his debut in 2020 after finishing runner-up in the 2019 Formula 2.
A driver with natural flair and an uncanny ability to adapt quickly, Nicholas shone in test and development roles with the Renault and Force India F1 teams before he arrived at Williams in 2019 as a reserve driver. Going into the 2022 season, he will be Williams’ leading driver and look to accumulate as many points as possible for his side.
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Full name: Nicholas Daniel Latifi
Date of birth: 29 June 1995
Place of birth: Montreal, Québec, Canada
Nationality: Canadian
Current team: Williams
Nicholas Latifi’s Salary as driver: US$1m (according to RacingNews365)
Nicholas Latifi’s Estimated net worth: US$2.5m (according to FirstSportz)
First F1 appearance: Austrian Grand Prix in July 2020 with Williams
Sofina Foods is a major investor in Williams Racing and is also the primary sponsor of Nicholas Latifi. Run by his Iranian-Canadian father Michael Latifi, Sofina Foods began its partnership with Williams in 2019, which also saw Latifi becoming their reserve driver.
The Italian coffee brand is also an official sponsor of Nicholas Latifi. The company even followed him to Williams Racing and became the team’s kit sponsor in 2020.
Since 2014, Royal Bank of Canada has been sponsoring Canadian driver Nicholas Latifi, having been a part of his journey right from his junior driving days. Royal Bank of Canada also signed up to the sponsorship portfolio of Williams in 2020, after the team announced the signing of Nicolas Latifi.
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