Yuki Tsunoda: Brand Endorsements

This article contains information about brand endorsements, business ventures and notable charity work of Japanese Formula one racer Yuki Tsunoda.

Sponsors

Honda

Yuki Tsunoda has been backed by Honda through its Honda ‘Formula Dream’  project since 2016. He was also the 2018 Japanese F4 champion. Tsunoda has not spent more than one year in any junior racing category, having moved from F4 in 2018 to F1 in 2021.

Though Honda still remains Tsunoda’s sponsor,  it  would not negotiate for Tsunoda going forward as Honda has shifted its alliance to Aston Martin from Red Bull. 

Honda Cars

Apart from Honda Motor Company, Honda Cars, a Honda Motor subsidiary, also promotes and sponsors Tsunoda.

Arai Helmets

Arai is a Netherlands-based helmet manufacturer, which has ties with all the major motorsport events. Tsunoda started using Arai helmets when he made it to F1.

Platz

Platz is a pet supplies manufacturer based in Japan. Tsunoda has a partnership in place with Platz which sees him endorse its products.

HORO

Horo is an Italian company founded in 2016 which aims to introduce technology into fashion by creating fusion fabrics involving metals and fabrics. 

The brand is listed as a sponsor on Yuki Tsunoda’s official website – https://www.yukitsunoda.com/  and also features on his racing helmet.  

GMG

GMG is a global well-being company with a diverse portfolio of leading international and home-grown brands across sport, everyday goods, health, beauty, home, properties and logistics sectors.

The brand is listed as a sponsor on Yuki Tsunoda’s official website and also features on his racing helmet. 

RDS

RDS is a Japanese design company that sponsors Yuki Tsunoda.                                                                                                                    

RDS is listed as a sponsor on Yuki Tsunoda’s official website.

META PLANNING                                                                              

META Planning is listed as a sponsor on Yuki Tsunoda’s official website and also features on his racing helmet. 

Honda Racing Corporation (HRC)                                                        

HRC is a Honda subsidiary that manufactures and sells motorcycles and parts of racing. 

HRC is listed as a sponsor on Yuki Tsunoda’s official website and also features on his racing helmet. 

Marina Bay Sands Singapore                                                                    

Marina Bay Sands is a luxury hotel in Singapore popular for its rooftop infinity pool. Marina Bay Sands is owned by the  Las Vegas Sands and mentioned as a sponsor on Yuki Tsunoda’s official website.

The hotel manages Tsunoda’s stay and have collaborated with him during the Singapore GP previously as posted on their social media account as well. 

Agon Management                                                                                           

Agon Management is listed as a sponsor on Yuki Tsunoda’s official website.

Previous Sponsors

Red Bull

In 2018, after winning the Formula 4 Japan championship, Yuki Tsunoda officially joined Red Bull’s junior driver programme. The company supported him through F3, F2 and his first season in F1. 

Racing Gear Print Services 3P

Racing Gear Print Services 3P, as the name suggests, supplies racing gears and merchandise to racers and teams. Tsunoda employed this Japanese company for all his F1 racing gear requirements.

CrossFit La Côte

CrossFit La Côte is a Swiss fitness and training equipment manufacturer. In the past, it has worked with Tsunoda, with Yuki featuring in advertisements and social media posts for the company.

Protex

In 2022,Tsunoda endorsed Protex, an OEM cosmetics planning and manufacturing firm based in Japan. Tsunoda had featured in Protex’s digital advertisements and used his social media to publicise this partnership. Protex also acted as the official website partner for Tsunoda.  

Bulk Homme                                                                                                   

In 2022, Japanese men’s skincare brand, Bulk Homme sponsored Yuki Tsunoda in his debut at his home GP in Suzuka. 

As part of the sponsorship deal, the brand’s logo featured on his racing helmet for the Japanese Grand Prix. 

DAZN                                                                                                                

In 2021, Sports streaming platform, DAZN signed Yuki Tsunoda and Alpha Tauri Racing Team for promotion of  their OTT subscription platform in Japan.

As part of the deal, DAZN created exclusive behind-the-scenes content involving Yuki Tsunoda. He also featured the brand’s logo on his cap that he wore for pre-race and post-race interviews. The deal was renewed for another season in 2022. 

Business Ventures

22

Yuki Tsunoda has launched his own official brand called 22 which sells apparel and accessories. The merchandise is available on:  https://yukitsunodashop22.com/

Charity

• Yuki Tsunoda participated in a charity drive to help clean Faenza (the city where AlphaTauri is based) after heavy floods in the region.
• Tsunoda also participated in a charity event to support the Tyrolean mountain farmers. The event organized by the WWP agency raised  310,000 Euros for Tyrolean mountain farmers.