Aditya ChaudhuriplayR, a sports and lifestyle brand, has partnered with four Indian Premier League (IPL) teams as their Exclusive Global Merchandise Partner. The teams are: the Mumbai Indians (MI), the Chennai Super Kings (CSK), the Punjab Kings (PBKS) and the Rajasthan Royals (RR).
The partnership aims to enable fans across the globe feel more connected to the game, and the playR merchandise range includes apparel, accessories and lifestyle products for fans to show their loyalty to their chosen team.
Ravi Kukreja, Co-founder and Director at playR, commented:
“We are thrilled to be associated with some of the most popular IPL teams in the country. We believe that this collaboration will help us reach out to a wider audience and create more opportunities for fans to engage with the team and the sport. IPL has revolutionised an almost non-existent sports merchandise market in India, and our goal is to provide fans with the best sports merchandise and equipment. We have a wide variety of merchandise ranging from mugs to sippers, shakers, yoga mats, clothes, neck pillows, etc. The idea is to make fan merchandise a part of people’s lifestyles.“
