Kit Supplier – Adidas
Arsenal signed a lucrative kit deal with German sportswear giant Adidas in October 2018. They agreed on a five-year deal worth £300m starting July 2019. With this deal ended Arsenal’s five-year partnership with Puma. The deal sees Arsenal boast the sixth biggest kit deal currently on the football scene (£60m pa approx.).
Kit Supplier – Kappa
In May 2019, Aston Villa signed a three-year deal with Kappa as their new kit supplier and Principal Partner. The Turin-based Italian sportswear brand replaced Luke 1977 in a deal running until 2022.
Kit Supplier – Umbro
The Manchester-based British sportswear brand became the official kit supplier of the club ahead of the 2019-20 season, in May 2019, replacing rival German brand Adidas. The partnership between the two parties is currently set to run until 2023.
Kit Supplier – Nike
Brighton & Hove Albion extended their long-term partnership with Nike in June 2019 as they penned a three-year extension with the American sportswear giant until the end of the 2021-22 season. The Beaverton, Oregon-based company has been the Technical Kit Supplier of the Seagulls since 2014 and continues to do so for the club’s men’s and women’s sides – both senior and youth setups.
Kit Supplier – Umbro
Burnley signed a three-year deal with Manchester-based kit supplier Umbro in July 2019. The deal came at the back of the Clarets ending their long-term partnership with Puma, who was their official kit supplier since 2010. Umbro’s distinctive double diamond logo returned on the Bunrley kits for the first time since the 1980-81 season.
Kit Supplier – Nike
Chelsea signed a long-term deal with Nike in October 2016 as their official kit supplier from the 2017-18 season, ending their eleven-year partnership with Adidas.
The deal, reportedly worth north of US$1bn over 15 years, was Nike’s biggest deal with a Premier League club at the time, before it signed an even more lucrative deal with Liverpool in January 2020.
Kit Supplier – Puma
The German sportswear giant was announced as Crystal Palace’s new Official Technical Kit Supplier in May 2018, a deal that commenced with the start of the 2018-19 season. Puma replaced rival Italian brand Macron, who served as Palace’s official kit supplier for the four seasons prior to that.
Puma also serves as the official partner for the club’s replica jersey and merchandise ranges.
Kit Supplier – Hummel
Everton ended their six-year partnership with Umbro to sign a three-year kit deal with Aarhus-headquartered Danish sportswear brand Hummel. Announced in May 2020, the three-year, £10m-a-year deal kicked in with the start of the 2020-21 season.
Kit Supplier – Adidas
The German sportswear giant replaced Kappa as the official kit supplier of the Peacocks ahead of the 2020-21 season (announced in June 2020) on a five-year deal. While the financial details of the deal were not revealed, Leeds United were said to have been dealt a sweeter hand with their return to the Premier League.
Kit Supplier – Adidas
Leicester City signed Adidas as their official kit supplier in May 2018. Adidas replaced rival German sportswear giant Puma who served as the Foxes’ Official Technical Partner for the five years prior to that.
Kit Supplier – Nike
In January 2020, Liverpool announced Nike as their new Official Kit Supplier starting with the 2020-21 season in a multi-year deal reportedly worth £30 million per year. While this value is less than the £45m New Balance was paying Liverpool every year, Nike’s promise of increased brand value and better sales and sales-based addons turned the Merseyside club to the Beaverton, Oregon-headquartered sportswear giant. Nike’s proposal of paying the club a 20-percent cut of the sales from all Liverpool products makes this partnership capable of being the most lucrative one in English football.
Liverpool’s stock has resurged over the past seasons with their renaissance as a powerhouse under Jürgen Klopp, at the back of which they released their previous kit supplier, New Balance, who they deemed could no longer match the marketing and distribution potential Nike was offering, which was more congruent with their ambition. This led to a legal dispute, and eventually, the London High Court ruled in Liverpool’s favour, rendering their association ending with New Balance on a relatively bitter note.
Kit Supplier – Puma
Manchester City ended a six-year association with Nike and signed German sportswear giant Puma as their official kit supplier in February 2019, with the deal kicking off with the 2019-20 season.
The deal is reportedly worth £650m over ten years and also covers Man City’s sister clubs in Australia (Melbourne City FC), Spain (Girona FC), Uruguay (Montevideo City Torque) and China (Sichuan Jiuniu FC).
Kit Supplier – Adidas
Manchester United’s deal with Adidas broke all kit-deal records when it was announced back in July 2014. The German sportswear giant replaced its American rival Nike, whose £24m-a-season deal with United ended with the 2014-15 season after a thirteen-year stint.
With the deal worth at least £750m over ten years, the German sportswear giant has been the Official Kit Supplier of Manchester United since the start of the 2015-16 season. Adidas’ previous biggest contract at the time this deal was announced was its €35m-a-year contract with Real Madrid.
Kit Supplier – Castore
The Liverpool-headquartered British sportswear brand became Newcastle United’s new kit supplier in July 2021, replacing German rival brand Puma that supplied the Newcastle United kits for the previous eleven years.
Reportedly worth £5m per year, the ‘multi-year’ deal will not only see Castore design the various matchday and training kits for the club, it will also see the sportswear brand handle the e-commerce operations at the club. This will include refurbishment of Newcastle’s physical and online stores as well as increased merchandising opportunities.
Kit Supplier – Joma
The Portillo de Toledo-based Spanish sports clothing brand was announced as Norwich City’s new kit supplier in July 2021. Joma replaced Erreà, an Italian rival brand that served the club in the same capacity for a decade.
The deal sees Joma provide the club’s men’s, women’s and academy teams with matchday kits as well as training wear and travel wear.
Kit Supplier – Hummel
The Aarhus-headquartered Danish sportswear brand was announced as Southampton’s new Official Kit Supplier in January 2021. Starting with the 2021-22 season, the five-year deal sees Hummel replace American rival brand Under Armour, who was Southampton’s kit supplier since 2016 on a £9m-a-year deal and had a contract until 2023, but both parties agreed to mutually part ways prematurely by two seasons.
Hummel previously served as the Saints’ kit supplier between 1987 and 1991.
Kit Supplier – Nike
American sportswear giant Nike became Spurs’ Official Kit Provider in 2017. The very next year, in October 2018, the two reached an agreement for a bumper fifteen-year extension, making it one of the longest deals in Nike’s history.
The current deal runs until 2033 and is reportedly worth £30m per annum approx.
Kit Supplier – Kelme
The Elche-headquartered Spanish sportswear brand signed a four-year kit sponsorship deal reportedly worth £10m with the Hornets in May 2020. The Kelme deal replaced the £750k-a-year contract the club had with Adidas, who served as the official kit supplier for the previous three years.
Kit Supplier – Umbro
The Manchester-headquartered British sportswear company has been the Technical Partner of West Ham United’s men’s, women’s and youth academy’s matchday and training kits since 2015, when it replaced German sportswear rival Adidas.
The two last extended their deal in a long-term agreement in June 2020 that came at the back of their previous agreement, which was only made the year before, in May 2019, to extend their deal beyond 2023 and bump up the previous £5m-per-year contract.
Kit Supplier – Castore
The Liverpool-headquartered British sportswear brand was announced as Wolves’ new Official Technical Kit Supplier in November 2020, replacing Adidas’ £3m-a-year deal from the start of the 2021-22 season with a deal the club have confirmed “boasts the largest technical partner sponsorship fee” in their history.
Castore supplies the club with kits for the players and the non-playing staff, and under license from the sportswear company, Wolves also manufacture and distribute a wide range of replica products as well as training wear and travel wear.
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