The start of the high profile new Premier League season brings about all the clubs spending millions of dollars on signings and bringing about changes to upgrade the club’s facilities. One such aspect is the signing of new and exciting kit deals to provide the best sportswear and merchandise distribution worldwide. The clubs playing in the premier league, given all the financial abilities, usually have partnered with some great sporting brands on the planet. Let us look at how the associations have flared in this pandemic season.
Arsenal has currently partnered with German company Adidas for their shirt deals. The two joined forces in 2019, and the value was estimated to be worth £300 million.
AVFC or Aston Villa Football Club is currently dealing with Kappa Sports and has a 3-year contract with them, which expires in 2022. They partnered with Kappa just before gaining promotion to the premier league and have miraculously survived to be here for another season.
The seagulls have been in a partnership with Nike long before their promotion to Premier League football and could extend their contract by three years with them, which will now go on till at least 2022.
Sean Dyche’s side is currently in a 3-year contract with Umbro, signed in 2019 after the club ended their long partnership with Puma. The deal with Manchester-based firm Umbro will come to an end with the 2021/2022 season.
Chelsea FC is currently in a deal with Nike, an agreement signed in 2016, and is worth £900 million, divided into £60 million a season for 15 years. They signed this contract after ending a 6-year partnership with Adidas.
After previously being partners with Macron, Crystal Palace announced just before the start of the 2018/19 season a new deal with Puma, who even helped in restructuring the Selhurst Park Stadium apart from supplying all the kits for the team.
The club partnered with Umbro in 2014, but now, they have signed a three-year contract with sportswear company Hummel which will begin with the 2020/21 season. This is a club record technical partnership deal for them.
Fulham first became a partner of Adidas in 1977. The two then came together once again in 2013 and later extended their association till 2023. Premier League promotion was key to the extension deal.
The premier league’s newly-promoted club has just signed a 5-year deal with Adidas before starting their long-awaited premier league campaign. This will be a great step for the club in their pursuit of growth in the future.
The foxes are in a partnership with Adidas since 2018 after switching from Puma, who provided kits to the club for five years. Brendan Rodger’s side will be looking forward to the next season after coming 5th last season.
The Premier League Champions have signed a brand new multi-year deal with Nike that will see them get almost £80 million a year. With the 20% royalties, this deal could add up a total of £100 million in the future. The Champions separated from New Balance after their high court dispute in October.
City is currently under contract with Puma, which they signed in 2019, and get almost £65 million a season from the sporting brand.
The red devils are Adidas’ partners and have a contract worth £75 million-a-year for 10 seasons, which was signed in 2015. Their deal is only short to Liverpool’s new Nike deal in the premier league. They switched from Nike, who were their partners for a long time.
After the disappointing news of the Saudi owners rejecting the club’s takeover, which would have changed its whole scenario, Newcastle didn’t have a manufacturer for shirts. As a sigh of relief, they managed to sign a short term deal in January 2020 with Puma, which would go on for this season.
The blades have been in a kit partnership with German company Adidas since 2014 and still have 18 months left on their contract.
The Saints are in a seven years contract with Under Armour that began in 2016. The club produced good displays in the latter stages of the league, even beating City in the process, and will hope to carry on this streak in the new season.
After partnering with Nike in 2017, Tottenham Hotspur further extended their contract by 15 years in October 2018. Spurs will get almost £30 million a season in this contract. It’s one of the most extended deals in the history of the club and the company.
In 2018, the Newly promoted club entered in a contract with Puma after its long association with Adidas ended.
The club has been with Umbro since 2015/16 season. Though the association’s details weren’t disclosed, it is rumored to be more than the previous £5 million a year.
The wolves have been partners of Adidas for four years, ever since they started their premier league campaign, and will continue to play together till the 2021/22 season.