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PREMIER LEAGUE CLUBS AND THEIR KIT SUPPLIERS

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5 mins read

Here’s a list of each and every Premier League club and their kit suppliers for the 2020-21 season.


ARSENAL : Kit Supplier – Adidas
Arsenal signed a lucrative kit deal with German sportswear giant Adidas in 2018. They agreed on a five-year deal worth US$391 million starting July 2019. With this deal ended Arsenal’s five-year partnership with Puma.
The deal sees Arsenal boast third biggest kit deal in the league (US$78m per year approx.) behind Manchester United’s Adidas (US$100m per year approx.) and Manchester City’s Puma deal (US$86m per year approx.).


ASTON VILLA : Kit Supplier – Kappa
Last year, Aston Villa signed a three-year deal with Kappa as their new kit supplier. The Italian sportswear brand replaced Luke 1977 in a deal running until 2022.


BRIGHTON & HOVE ALBION : Kit Supplier – Nike
Brighton extended their long-term partnership with Nike last year as they penned a three-year extension with the American sportswear giant until the end of the 2021-22 season.
Nike have been the official kit supplier for the Seagulls since 2014 and continues to do so for the club’s men’s and women’s sides – both main and youth setups.


BURNLEY : Kit Supplier – Umbro
Burnley signed a three-year deal with Manchester-based kit supplier Umbro last year. The deal came at the back of the Clarets ending their long-term partnership with Puma, who was their official kit supplier since 2010.
This season sees Burnley wear the distinctive double diamond logo for the first time since their 1980-81 campaign.


CHELSEA : Kit Supplier – Nike
Chelsea signed a long-term deal with Nike in 2016 as their official kit supplier from the 2017/18 season after ending their eleven-year partnership with Adidas.
The deal, reportedly worth north of US$1bn over 15 years, was Nike’s biggest deal with a Premier League club at the time, before it signed an even more lucrative deal with Liverpool a few months ago.


CRYSTAL PALACE : Kit Supplier – Puma
Puma signed a deal as Crystal Palace’s official kit supplier ahead of the 2018/19 season.
The sportswear giant also serves as the official partner for the club’s replica jersey and merchandise ranges.


EVERTON : Kit Supplier – Hummel
Ahead of this season, Everton ended their six-year partnership with Umbro and signed a new three-year kit deal with Hummel.
The deal with the Danish sportswear brand is reported to be worth approx. US$12m per season over the next three years.


FULHAM : Kit Supplier – Adidas
German sportswear giant Adidas has enjoyed a long relationship with Adidas. The two first partnered in 1977, then 1997, and then 2013, the year they have enjoyed a continuous partnership since, which was further extended to 2023 three years ago.
The deal sees Adidas serve as the official kit supplier for the club matchday and training wear and also sees its products sold at the club’s home ground, Crave Cottage.


LEEDS UNITED : Kit Supplier – Adidas
The German sportswear giant replaced Kappa as the official kit supplier for the Peacocks ahead of the 2020-21 season.
While the financial details of the deal have not yet been revealed, Leeds are said to have been dealt a sweeter hand with their return to the Premier League. The deal currently lasts till 2025.


LEICESTER CITY : Kit Supplier – Adidas
Leicester City signed Adidas as their official kit supplier in 2018.
Adidas replaced rival German sportswear giant Puma who served as the Foxes’ official kit supplier for the previous five years.


LIVERPOOL : Kit Supplier – Nike
Liverpool signed Nike as their official kit supplier ahead of the 2020-21 season in a multi-year deal reportedly worth US$39.5m per season, subject to various bonuses.
Liverpool’s stock has resurged over the past seasons with their renaissance as a powerhouse under manager Jürgen Klopp, at the back of which they released their previous kit supplier, New Balance, who couldn’t match the marketing and distribution potential Nike was offering, which was more congruent with their ambition. This resulted in a legal dispute between Liverpool and New Balance, and eventually the London High Court ruled in Liverpool’s favour, rendering their association ending with New Balance on a relatively bitter note.


MANCHESTER CITY : Kit Supplier – Puma
Man City ended a six-year association with Nike last year and signed German sportswear giant Puma as their official kit supplier.
The deal is worth reported US$85m over ten years and also covers Man City’s sister clubs in Australia (Melbourne City FC), Spain (Girona FC), Uruguay (Montevideo City Torque) and China (Sichuan Jiuniu FC).


MANCHESTER UNITED : Kit Supplier – Adidas
Manchester United’s deal with Adidas broke all kit-deals records when it was announced back in 2014. The German sportswear giant replaced its American rival Nike, whose US$30m-a-season deal with United ended with the 2014-15 season. With a mammoth US$100m-a-season deal (approx.), Adidas become United’s official kit supplier for their matchday and training kits for the next ten years.


NEWCASTLE UNITED : Kit Supplier – Puma
German sportswear brand Puma replaced fellow German rival Adidas as Newcastle United’s official kit supplier in 2010. The two have enjoyed a fruitful relationship since then.
There were major speculations at the end of last season that Newcastle might end their association with Puma. However, the two have agreed on a short-term extension of their deal for the time being, with Puma happy with its shirt sales and Newcastle unable to land in another supplier in time.


SHEFFIELD UNITED : Kit Supplier – Adidas
The German sportswear giant signed an initial four-year deal with Sheffield United back in 2014, when the club was dwindling in the wilderness of English football’s third tier, the League One.
Needless to say, their partnership has seen quite a change of fortune in the past half-decade. The deal’s currently worth US$932k per season approx.


Kit Supplier – Under Armour (2016-2021) | Hummel (2021-)
US sportswear brand Under Armour replaced German rival Adidas as Southampton’s official kit
supplier in 2016.
The seven-year deal, which sees Under Armour provide kits for the Saints’ matchday and training
kits, is reportedly worth UK£9 million annually.
In January 2021, Southampton announced they’d be ending their partnership with Under Armour
prematurely at the end of the 2020-21 season, two years before the contract end. Under Armour is
set to be replaced by Danish sportswear brand Hummel in a five-year agreement that starts with
the 2021-22 season.


TOTTENHAM HOTSPUR : Kit Supplier – Nike
American sportswear giant Nike became Spurs’ official kit provider in 2017. The very next year, the two reached an agreement for a bumper 15-year extension, making it one of the longest deals in Nike’s history.
The current deal runs until 2033 and is reportedly worth US$38m per annum approx.


WEST BROMWICH ALBION : Kit Supplier – Puma
German sportswear brand Puma replaced fellow German rival Adidas as the official kit supplier for West Brom after the Baggies were relegated to the Championship in 2018.


WEST HAM UNITED : Kit Supplier – Umbro
British sportswear company Umbro has been the official kit supplier for West Ham’s men’s, women’s and youth academy’s matchday and training kits since 2015, when it replaced German sportswear rival Adidas.
The two recently extended their deal in a long-term agreement that comes at the back of their previous agreement, which was only made last year, to extend their deal beyond 2023 and bump up the US$6.2m-per-year contract.


WOLVERHAMPTON WANDERERS : Kit Supplier – Adidas
Adidas replaced its German sportswear rival Puma as the official kit supplier for Wolves ahead of their return to the Premier League in 2018.
Currently set to last until 2022, the deal sees Adidas supply the club’s matchday and training kits.

Written By
Anshuman Joshi

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