Anshuman JoshiThis article contains information regarding the Indian organsations serving as sponsors and partners to the Premier League clubs for the 2023–24 season.
Also Read – Premier League Sponsors 2023–24
ARSENAL FC
Extramarks
The Noida-based edtech platform was announced as Arsenal FC’s Official Learning Partner in India, South Africa, Indonesia and the Middle East in February 2022.
Apart from branding rights, the partnership also entails Extramarks collaborating with the club over “grassroots-level learning programmes, football workshops, meet and greets with the players, and other exclusive competitions” to help promote its brand and services in the aforementioned regions by leveraging the club’s global commercial might.
MANCHESTER UNITED FC
Apollo Tyres
The Gurugram-headquartered tyre manufacturer first partnered with the club in a three-year regional deal covering the UK and India in August 2013. In September 2016, the two renewed and expanded their partnership in a three-year agreement that made Apollo Tyres the Official Tyre Partner of the club in a global deal.
Apollo, via its “Go the Distance” campaign, has gone on to build football pitches across Africa and India made out of recycled tyre rubber. Apart from branding rights, the Man United deal also grants Apollo image rights for the club’s logo and players to feature on its products.
ICICI Bank
The Vadodara-headquartered financial services company has been Man United’s Official Financial Services Affinity Partner for India since August 2018.
The deal sees ICICI offer its customers club-themed debit and credit cards along with club-based rewards as well as opportunities for exclusive experiences.
DreamSetGo
The Mumbai-headquartered sports travel and experiences packages provider was announced as Man United’s Official Supporter Travel Supplier for India in September 2022.
Apart from branding rights, the deal sees DreamSetGo offer Indian Man United fans “Match Breaks”, which include “official match tickets, premium matchday hospitality, as well as opportunities to meet first team players and Manchester United legends, observe first team training sessions, VIP stadium tours, Manchester United Soccer Schools for children and conference facilities at Old Trafford for corporates to host board meetings”.
