This article contains information about the organisations serving as official sponsors or partners to the Pro Kabaddi League (PKL), the premier franchised kabaddi competition in India, and enjoying a strong branding presence across its physical and digital assets for its 2023/24 season — its tenth edition.
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Indian fantasy sports platform Dream11 has been associated with the Pro Kabaddi League as an official sponsor since 2018. In December 2023, it was roped in as the PKL’s associate sponsor for its 2023/24 season.
Founded in 2006, Patanjali is an Indian multinational conglomerate holding company known for its wide range of products ranging from cosmetics, ayurvedic medicine, personal care and food products. One of its brands, Patanjali Special Chyawanprash, is serving as an official partner to PKL Season 10.
Roff, from the house of Pidilite Industries Ltd, is one of the leading tile adhesive companies in India.
Ahead of PKL Season 10, Mashal Sports, the competition’s organiser, roped in Roff as an official PKL partner.
UltraTech is the cement flagship company of Aditya Birla Group and has been associated with the Pro Kabaddi League since 2017.
The PKL roped in the cement company in December 2023 for its tenth edition.
Star Sports is a group of south Asian pay television sports channels owned by Disney Star, a subsidiary of The Walt Disney Company India.
In April 2021, Star Sports retained the PKL media rights for a reported ?180 crore per year, totalling ?900 crore for five years, until the end of the 2025 season. This was the first time Mashal Sports offered the league’s media rights to eligible domestic and global competitiors through an open tender process.
Disney+ Hotstar is an Indian video-on-demand over-the-top (OTT) streaming service owned by The Walt Disney Company India.
Disney+ Hotstar is to provide free streaming of the entire 2023/24 PKL season on mobiles. However, the exact terms of this deal have not been disclosed.
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