PSG announce new partnership with Paris Baguette

Paris Saint-Germain FC announce Paris Baguette partnership

November 3, 2023

Korean bakery brand Paris Baguette has signed a global partnership with Paris Saint-Germain Football Club (PSG), coming on board as an Official Partner.

The deal sees Paris Baguette become the first-ever Korean brand to partner up with the Parisian professional football club.

As per the deal, Paris Baguette will receive branding presence at the Parc des Princes, home of the PSG senior men’s team, and also across various club assets. The Korean company will also work on various marketing and fan-engagement activities with the club. 

Marc Armstrong, Chief Revenue Officer, Paris Saint-Germain FC, commented:

We are very pleased to welcome Paris Baguette, our first ever partner from South Korea to the Paris Saint-Germain family. For more than 35 years, Paris Baguette has consistently innovated and developed their unique know-how around an unconditional love for the globally inspiring city of Paris and the legendary baguette. Together, we are now ready to help Paris Baguette export its pursuit of excellence internationally, and we are proud to be able to accompany them in their global growth plans.

Jinsoo Hur, CEO, Paris Baguette, added:

We are pleased to enter into a partnership with the prestigious football club Paris Saint-Germain. We will be able to deliver greater enjoyment and value to our customers and football fans across the world through collaboration between the food culture and sports based on Paris, a magnificent city, as a motif. Moving forward, Paris Baguette will continue striving to provide customers with newer and more diverse experiences.” 

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