Paris Saint-Germain Football Club have announced a long-term partnership with World Wrestling Entertainment (WWE).
This first-of-its kind strategic collaboration will see the two work together on various initiatives, including “original content development, exclusive merchandise and retail collaborations, fan engagement initiatives, community-focused programs, and unique interactions between PSG players and WWE Superstars.”
The announcement arrives on the back of the exclusive licensed “WWE x PSG Legacy Title Belt”, which was launched in March earlier this year.
Fabien Allègre, Chief Brand Officer, Paris Saint-Germain FC, commented:
“We are excited to collaborate with WWE at such a pivotal time for their business, as Paris welcomes the WWE Universe for its first major Premium Live Event in the city. We aim to collectively unite fans across continents in ways that are authentic and true to each brand.“
Alex Varga, Co-Head of Revenue at WWE, added:
“Paris Saint-Germain is a world-class organization with an incredibly passionate fanbase. Together we believe we can deliver unforgettable experiences and unique products to engage a global audience with both brands.“
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