Sports Water becomes the Official Water of the French club.
Ligue 1 club Paris Saint-Germain have announced Sports Water, a division of WaterCo, as their Official Water after signing a three-year agreement with the club.
The partnership will see Sports Water provide water at the Parc des Princes while also providing water during the club’s training and youth matches. Sports Water will also work on fan engagement activities which will aim at promoting a healthy lifestyle.
Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, commented:
“With over 150 million fans on social networks and its international outreach, Paris Saint-Germain has never been more attractive to brands.
“Here at the club we always look to offer premium quality products to our fans, who come to the Parc des Princes from all over the world always expecting the very best, and we are therefore delighted to welcome Sports Water to the Paris Saint-Germain family.”
Franco, CEO of WaterCo, added:
“We are excited to develop the highest quality water featuring the Paris Saint Germain name and logo. While the PSG brand has long stood for excellence in football, Sports Water is also premium water and will embody the team’s commitment to excellence.”
For Sports Water, the PSG partnership strengthens its already stellar sports sponsorship portfolio which includes the New York Yankees, the Boston Red Sox, the Jacksonville Jaguars, the Miami Marlins, the Las Vegas Raiders and the St. Louis Cardinals.