Habib Bank Limited to continue as PSL title sponsor for another four years.
The Pakistan Super League (PSL) has announced the extension of its title sponsorship with Habib Bank Limited for a further four years.
HBL first earned the title sponsorship rights in 2019 after a public tender process that saw seven interested parties collect the bid documents.
The initial three year deal, which was reportedly worth US$14.5 million, ended this year. The new deal, which will see HBL remain as the PSL’s title sponsor till 2025, is reported to be worth US$22.2 million.
Speaking about the extension, Pakistan Cricket Board’s Chairman, Ramiz Raja, commented:
“I am delighted that the HBL have further strengthened their bond and relationship with the Pakistan Cricket Board by committing to support the Pakistan Super League for another four years. Reality is that HBL, in fact, have been investing in the future stars of Pakistan cricket through PSL for which we are eternally grateful.
“Their decision to continue the partnership is also a validation and endorsement of the brand and product the HBL PSL has become, thanks to the untiring efforts of the Pakistan Cricket Board staff and our valued franchises.”
HBL Chief Operating Officer, Sagheer Mufti, added:
“HBL is pleased to renew its commitment to Pakistan’s largest sporting platform, Pakistan Super League, for a further four years.
“This will mark HBL’s support for this national initiative for 10 years, since its inception in 2016. HBL remains committed to playing its part in promoting Pakistan and cricket.”
HBL Chief Marketing & Communications Officer Ali Habib, said:
“HBL wishes PCB all the success in staging this mega sporting platform that provides fans the world over the opportunity to enjoy the best that cricket has to offer.”