Formerly known as the Kings XI Punjab, this Mohali-based team are yet to make a proper claim to the coveted IPL crown. Now known as the Punjab Kings, they’ll be hoping the name change to also bring about a change in their fortunes. Here’s a list of their sponsors going into the 2021 Indian Premier League.
TITLE SPONSOR
EbixCash – The Mumbai-headquartered financial exchange disruptor signed a three-year deal as PK’s Title Sponsor in October 2019, replacing Hindi news network Aaj Tak’s logo on the front of PK’s matchday shirts.
PRINCIPAL SPONSORS
Following brands are listed on the PK website as their Principal Sponsors – the second tier of the franchise’s sponsorship portfolio.
BKT – Ahead of the 2021 IPL season, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) signed a sponsorship deal with seven out of eight teams (Sunrisers Hyderabad excluded) in March 2021 to become their Official Tire Partner. BKT will be the principal back-of-shirt sponsor on PK’s matchday shirt during the 2021 IPL.
Reliance Jio – The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season. For PK, Jio was the principal back-of-shirt sponsor on the team’s matchday shirt during the 2018 season, but its logo has been at the front of the shirt since then, on the top left corner.
Dream11 – Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to six out of eight teams in the tournament, excluding KKR and RCB. Dream11’s logo can be seen on the sleeves of the PK’s matchday shirt.
boAt – boAt is a manufacturer and marketer of audio products, adapters and cables. It serves as the Official Audio and Merchandise Partner to six IPL teams, excluding Sunrisers Hyderabad and Rajasthan Royals.
All Seasons Hand Rub – All Seasons Hand Rub is a hand sanitiser brand from luxury whisky maker All Seasons. It joins the Punjab Kings sponsorship portfolio ahead of the 2021 IPL as their Official Safety Partner.
Lotus Herbals – The New Delhi-based natural cosmetics brand joins the Punjab Kings sponsorship portfolio ahead of the 2021 IPL as their Principal Sponsor.
PARTNERS
Following brands are listed on the PK website as their Official Partners – the third tier of the franchise’s sponsorship portfolio.
BodyCare – The Greater Noida-based innerwear brand joins the Punjab Kings sponsorship portfolio as an Official Partner ahead of the 2021 IPL.
T10Sports – The Gurgaon-headquartered sportswear brand serves as the Official Kit & Merchandise Partner to PK since the 2018 season, when it replaced Jalandhar-based rival brand TYKA Sports.
Colgate – The dental care brand was announced as the Official Smile and Oral Hygiene Partner of six out of eight IPL teams – excluding CSK and RCB – in September 2020 in a two-year deal. The deal is aimed at lifting the public’s spirits with a smile and optimism amidst the coronavirus pandemic.
Coca-Cola – Coca-Cola’s association with PK began back in April 2011 when it replaced rival American beverages giant PepsiCo. It currently serves the franchise as their Official Uplifting Partner.
Kingfisher – The United Breweries Group-published calendar and packaged drinking water is a long-time sponsor of PK, with Kingfisher listed as their Official Good Times Partner.
Kotak – The Mumbai-headquartered banking products and financial services provider serves as an Official Partner to PK since September 2020. As per the deal, Kotak has designed PK-themed debit and credit cards for the team’s supporters.
FanCode Shop – The Mumbai-based fan apparel company has an Official Fan Merchandise Partnership with six out of eight IPL teams – excluding KKR and RCB.
Tech Mahindra – The Pune-based tech company became PK’s Official Digital Fan Engagement Partner in September 2020, helping the franchise to launch an official app via which they aim boost fan engagement with exclusive content and access to unique experiences.
Spektacom Technologies – Founded by Anil Kumble, Spektacom is a sports tech company headquartered in Bangalore that was announced as PK’s Official Smart Bat Partner in September 2020. Spektacom works with the team to provide advanced batting analytics with the help of its PowerStickerTM, which can be pasted on any cricket bat and provide real-time data with every swing.