fbpx
Cricket News

Punjab Kings (PBKS) announce Orion partnership

Aditya Chaudhuri Aditya Chaudhuri

South Korean food company Orion has been roped in by the Punjab Kings (PBKS) as their Official Snacking Partner for the 2023 Indian Premier League (IPL) season.

The partnership will see the Orion logo feature across various PBKS assets throughout the ongoing IPL season. 

Also read: Punjab Kings (PBKS) Sponsors 2023

Saurabh Saith, CEO, Orion India, commented:

The name and emblem of Punjab Kings, represented by the fierce lion in the team’s logo, embody the spirit of energy and flair that sets the team apart. As official snacking partners, we are thrilled to introduce/launch our latest offering, the world-renowned Turtle Chips, to fans and consumers alike. Our vision is to cultivate a long-lasting partnership that extends beyond the cricket field, allowing fans and consumers to indulge in the delectable and crunchy taste of Turtle Chips, available in five distinct flavours. As one of the largest markets for western salty snacks in India, Punjab was a natural and strategic choice for us. We look forward to celebrating the dynamic synergy between cricket and snacking.

Satish Menon, CEO, KPH Dream Cricket Private Limited, said:

We are proud to partner with Orion, a multinational brand, as a partner of Punjab Kings. Orion’s rapid expansion in such a short period of time is a testament of the brand’s quality and standards, and we are confident that this partnership will enable them to further increase awareness and scale the reach of their products. Together, we look forward to creating a powerful and impactful association that will benefit our fans as well as both the brands.

Raje Suneet Jain, Senior Category Manager, Orion India, said:

As part of this partnership, we aim to dial up brand awareness of Turtle Chips, our 4 layered patent snacks in India by focusing on creating digital consumer lead interventions with Punjab Kings for the IPL season.

Punjab Kings announce Orion partnership
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Is Jasprit Bumrah the best Indian fast bowler of all-time?

Is Jasprit Bumrah the best Indian fast bowler of all-time?

Following Jasprit Bumrah's incredible 2024 ICC Men's T20 World Cup, pundits and fans have been singing the praises of the right-arm quick. We thought it was the right time to discuss if Bumrah is the greatest India quick of all time.

Ravi Shastri signs new deal with Petzzco

Ravi Shastri becomes principal advisor and brand ambassador for Petzzco

Former Indian cricketer Ravi Shastri has joined pet care service provider Petzzco as principal advisor and brand ambassador.

Sourav Ganguly becomes team owner in Indian Racing Festival

Sourav Ganguly becomes team owner in Indian Racing Festival

Former Indian cricketer Sourav Ganguly has acquired a team in the Indian Racing Festival. The team will debut later this year.