Aditya ChaudhuriThe Punjab Kings (PBKS) have announced B Natural Juices & Beverages as their Official Fruit Beverage Partner for the ongoing Indian Premier League (IPL) season.
The partnership has seen B Natural launch the #MatchReadyBNaturalDeNaal ad campaign, which showcases the brand getting the PBKS players ready for the game through its fruit and fibre beverages.
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Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd, commented:
“We are thrilled to be partnering with Punjab Kings, one of the preeminent IPL teams. B Natural has always been focused on providing fruit and fibre to its consumers and we are happy to extend the same goodness to the players of Punjab Kings and help them be match ready.
“We are thrilled to be partnering with Punjab Kings, one of the preeminent IPL teams. B Natural has always been focused on providing fruit and fibre to its consumers and we are happy to extend the same goodness to the players of Punjab Kings and help them be match ready.“
Satish Menon. CEO of KPH Dream Cricket Pvt Ltd, said:
“We are delighted to have B Natural Juices & Beverages onboard as the official Fruit Beverage Partner for Punjab Kings. Their goal of promoting an active lifestyle in India is something we as a team admire and support. It’s great to find synergies when you come across like-minded brands with a vision that aligns with yours.“
The Punjab Kings and B Natural will also work on the #FruitfulStories campaign, which will promote the importance of fruit and fibre in one’s diet. The campaign will also be headlined by Indian senior women’s national cricket team captain Harmanpreet Kaur alongside Punjab Kings players.
