IPL 2025

Punjab Kings (PBKS) renew Avon Cycles partnership

Indian Premier League franchise Punjab Kings (PBKS) have announced a partnership renewal with Indian cycling brand Avon Cycles.

The deal will see the two parties work together to promote active lifestyles while working towards the Kings’ vision of developing a fit and healthy nation.

Avon Cycles partnered with the Kings in 2020 and 2024, with the partnership now renewed for a second consecutive year.

Additionally, the two will work together on various fan engagement activities, which will be designed to “engage and inspire, with campaigns that celebrate the vibrant energy of the game”.

Satish Menon, CEO, Punjab Kings, commented:

We are delighted to continue our association with the Punjab-based brand. We are always eager to promote Indian brands with a local presence. The renewal of the partnership will strengthen our relationship with fans and help us remain connected.

Mandeep Pahwa, ED, Avon Cycles, said:

Cricket and cycling are more than just sports—they’re pathways to a healthier, more active lifestyle. Through our partnership with Punjab Kings, we aspire to champion fitness and encourage everyone to pedal towards a better tomorrow.”

Rishi Pahwa, Joint MD, Avon Cycles, added:

Leadership is about inspiring action and uniting people towards a common goal — values that Avon Cycles and Punjab Kings share. Together, we aim to lead by example, pushing boundaries and achieving greatness.”

Shri Onkar Singh Pahwa, CMD, Avon Cycles, stated:

Avon Cycles has been a symbol of trust and endurance for generations, just as cricket holds a timeless place in our hearts. Our partnership with Punjab Kings reflects our commitment to building a legacy that inspires future champions.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

ICC Men’s T20 WC 2026 | Match 43: India vs South Africa | Preview and Prediction

Here, we present our preview and predictions for Match 43 of the 2026 ICC Men's…

3 hours ago

ICC Men’s T20 WC 2026 | Match 42: Sri Lanka vs England | Preview and Prediction

Here, we present our preview and predictions for Match 42 of the 2026 ICC Men's…

3 hours ago

Manchester City signs new partnership with Revolut for men’s and women’s team

Premier League Manchester City have signed a new multi-year partnership with fintech firm, Revolut, who…

1 day ago

Real Madrid partner with X for new original series

Spanish footballing heavyweights, Real Madrid have announced a new partnership with X to launch an…

1 day ago

ICC Men’s T20 WC 2026 | Match 41: New Zealand vs Pakistan | Preview and Predictions

Here, we present our preview and predictions for Match 41 of the 2026 ICC Men's…

1 day ago

ICC Men’s T20 WC 2026: 4 players who have a lot to prove in the Super Eights

We are at the closing stages of the Group stages of the 2026 Men’s T20…

2 days ago