Punjab Kings ropes in Timex as new partner

Indian Premier League (IPL) team Punjab Kings have roped in global watch brand Timex as their Official Timekeeper for the ongoing IPL season. As the team’s official timekeeper, Timex will have branding visibility on the King’s playing trousers. Through the partnership both parties aim to reach out to masses and ride the wave of excitement around cricket which unites the nation.

Satish Menon, CEO, KPH Dream Cricket, commented,

“We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well.”

Deepak Chhabra, managing director, Timex Group India, said,

“We are thrilled to be part of the IPL season this year with Punjab Kings as the official timekeeper of the kings. This is our second year with this cricketing extravaganza and with a young and energised team, we look forward to an exciting season ahead. Cricket is not just a sport with passion, it is also an entertainment event for the masses and this association is an opportunity to reach out to millions of consumers across the nation.”