Aditya ChaudhuriIndian cricket franchise Royal Challengers Bangalore (RCB) have officially announced a multi-year deal with Qatar Airways, the latter coming on board as the Official Title Sponsor of the RCB men’s team ahead of the 2023 Indian Premier League (IPL) season.
As Title Sponsor, Qatar Airways will have its logo feature on the front of the RCB playing shirt along with other team assets.
Rajesh Menon, Head & Vice President of the RCB, said:
“RCB has this highly engaging fan base across the globe, and it has been numbered around 30 million. In 2022, we had touched a TV reach of 262.6 million, highest among all the IPL teams. As RCB is returning to their home turf after a gap of 3 years, we want to make it memorable in more ways than one. We want to break down the international barriers and showcase India as a thriving market. With the RCB Innovation Lab, it will be an attempt to take Sports Tech to the next level in India. We, as one of the most popular sports teams in India, want to contribute and create meaningful footprints in sports in India which just do not confine to the playing arena alone and we believe if sports has to grow, then all aspects of the sports has to grow as well and we are on that journey with this vision.
“RCB aspires to give its fans a purpose and meaning with the Go Green initiative to utilise the connect and community of fans to be part of a larger movement that benefits society at large.”
Mo Bobat, Performance Consultant of the RCB, stated:
“In addition to the many exciting innovations RCB has been known for on the field, it’s great to be able to launch the RCB Innovation Lab. Cricket, and sport more generally, is evolving at such a pace and RCB wants to play a leading role in shaping what sports organisations and leaders do to achieve success, on and off the field.”
