New partnership for inaugural IPL champions
Inaugural Indian Premier League (IPL) champions, Rajasthan Royals have signed a new partnership with multi-platform media network, Cricket District. The partnership will see the UK-based company work to create unique behind-the-scenes content through the upcoming season of the IPL to give the fans rare insight into the Royals’ training camp and IPL 2025 campaign.
The Royals will also use Cricket Districts’ network for marketing purposes and to promote the team across to wider audiences with the eventual goal of reaching out to more sponsors and partners amongst other things.
Rohan Talpade, Head, Social Media at Rajasthan Royals, said,
“We first met Cricket District in 2022 in Saint Lucia for a content collaboration, and we were extremely impressed. We always look for engaging ways to bring fans closer to the team, and Cricket District shares a similar approach to storytelling. This partnership is a wonderful opportunity to create entertaining and insightful content, with a special focus on long-form storytelling that gives fans an unparalleled experience following the team.”
Toby Marriott, Founder of Cricket District, added,
“We are thrilled to be partnering with Rajasthan Royals. The IPL is the biggest cricket tournament in the world and working alongside such an exciting and innovative franchise like the Royals to bring fans closer to the action is an incredible opportunity. We can’t wait to get started.”
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