Aditya ChaudhuriSports and lifestyle brand playR has announced a partnership agreement with the Rajasthan Royals (RR), joining as their Exclusive Global Merchandise Partner — starting with the 2023 Indian Premier League (IPL) season.
The partnership with playR will enable the Royals to create a vast range of fan merchandise for their supporters worldwide. The merchandise range will include apparel, accessories and lifestyle products for the RR fans.
The objective of this partnership is to increase the playR brand’s visibility and reach a global audience. This will also allow the Royals to expand their international fanbase and attract new supporters.
Zameer Kochar, Chief Marketing Officer, Rajasthan Royals, commented:
“One of the core values at the Royals that we believe in is to cater to the needs of our supporters, and this global partnership will enable us to offer them a specially curated range of merchandise which they can proudly don while they cheer for the team.“
Ravi Kukreja Co-Founder and Director, playR, added:
“We are thrilled to be partnering with Rajasthan Royals for the 2023 season. This partnership will allow us to create a unique range of merchandise for Rajasthan Royals fans around the world. We look forward to working with the team and helping them to create a strong fan base.“
