Rajasthan Royals unveil Happilo partnership

Rajasthan Royals unveil Happilo partnership

March 8, 2022

Happilo joins as the team’s Title Sponsor.

Indian Premier League side Rajasthan Royals have announced premium dry fruits brand Happilo as their Title Sponsor ahead of the 15th season of the Indian Premier League. As the Royals’ title sponsor, Happilo will enjoy front-of-shirt branding.

Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, commented:

Happilo’s growth story demonstrates how the brand has effectively promoted a healthy style of living among masses, which is something we admire and want to support. There are many synergies between our brands that enable seamless integration throughout the season and year-round, which is something very important to us in our major partnerships. I know our players, support staff and management are excited to have Happilo as a partner, and enjoy their fantastic products year round. Therefore, on behalf of everyone in our setup, I am delighted to welcome Happilo to the Royals family.

Vikas Nahar, Founder & Chief Executive Officer, Happilo, added:

We are one of the largest Dry Fruit Brands and the association with Rajasthan Royals will give Happilo the required share of voice in India’s high-intensity, and edge-of-the-seat sporting event. This exciting RR partnership will bring Happilo’s Healthy products to millions of fans. Happilo & Rajasthan both stand for Premium & Royal, #Happilove.

The upcoming season of the Indian Premier League is set to be held from March 26 to May 29, 2022, with defending champions, the Chennai Super Kings, facing last year’s runners-up, the Kolkata Knight Riders, in the opening match. The entire league phase of the league is set to be hosted across only four venues in Mumbai and Pune. 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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