Aditya ChaudhuriIndian fantasy gaming platform LevelUp11 has roped in Afghan cricketer Rashid Khan as a brand ambassador. As brand ambassador, Khan will be the face of the brand across various marketing campaigns and brand engagement activities.
Owned by the Cobaltzebra Info Technologies Private Limited, LevelUp11 is hoping to use Khan’s worldwide popularity to grow its brand.
Speaking about his new partnership with Level Up 11, Rashid Khan stated:
“I am elated to connect with Level up 11- because it provides millions of sports fans the ability to be the decision maker, create their team, and experience the game first hand. The level up platform exemplifies the importance of picking the correct players and assembling a team based on the playing conditions.”
Parul Khanna, CEO of LevelUp11, commented:
“Rashid’s enormous popularity among sports fans, coupled with his leadership capabilities and sharp cricketing insight, makes him the ideal fit for our brand. He is a fine crafter of the ball and it is always a delight to watch him play. He encapsulates all of the qualities that our users are seeking when organising a fantasy team. His appeal and story are perfectly aligned with the brand Level up 11, which allows people to level up by playing and winning big on its fantasy platform. This affiliation, we believe will assist us astronomically growing our current user base, allowing sports fans to experience our unique format.
“Fantasy sports platforms Level Up 11 has a bright future as we are rapidly gaining ground with the Indian youth and ushering in a new era in the sports industry as a whole.”
On the pitch, Khan was last seen leading the Gujarat Titans to a win over the Chennai Super Kings in the absence of regular skipper Hardik Pandya. Sitting right on top of the IPL points table, the Gujarat Titans will next face the Kolkata Knight Riders on Saturday, April 23.
