Aditya ChaudhuriIndian personal care brand Himalaya Wellness has announced a partnership extension agreement with the Royal Challengers Bangalore (RCB) for the ongoing Women’s Premier League (WPL) season with the launch of the #TakeMySPOT campaign.
Through the campaign, Himalaya Wellness aims to acknowledge that, “while no one can take these well-deserved spots, for the unwanted spots on face, there’s Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.”
As part of the #TakeMySPOT campaign, the Bangalore-based company is also teaming up with the GoEqual Premier League “to celebrate women’s rightful spot in the realm of football”. This component of the campaign is aimed at working towards “breaking away gender stereotypes to level the playing field” via grassroots investment and local community engagement.
Rajesh Menon, Vice President and Head, Royal Challengers Bangalore, commented:
“We are glad to extend our partnership with Himalaya as we get into the second season. Both the brands share the same core values of inclusivity and diversity and care for the causes that matter to impact the society positively.“
Ragini Hariharan, Marketing Director — Personal Care and Hygiene, Himalaya, said:
“We’re thrilled to see the incredible response to the #TakeMySPOT campaign teaser, which trended at Number 1 on Twitter on day 1 of RCB’s match and also with the reveal trending at no1 on 29 th of February! We’re confident that this year’s partnership, much like last year, will not only generate excitement around the product, but also continue to solidify our connection with the women’s T20 league audience.
“We’re proud to introduce this face wash and face care range, formulated using a unique cold-pressed extraction technology called Svarasa that preserves the essential components of turmeric. This research-backed formula empowers our consumers to tackle dark spots and achieve healthy, radiant skin.“
Rajesh Krishnamurthy, Business Director, Himalaya Wellness Company, added:
“The success of our partnership with the Women’s Premier League in 2023 inspired us to continue our association in this year’s edition. Along with the cricketers, we’re thrilled to bring the excitement of Danish Sait’s collaboration to the #TakeMySPOT campaign, adding a layer of humour and intrigue as we tackle the topic of stubborn spots with our new Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.“
