7UP is teaming up with the Royal Challengers Bangalore (RCB) to become the “Official Refreshment Partner” of their men’s team for the 2023 Indian Premier League (IPL) season.
The partnership intends to strengthen connections with sports enthusiasts across the country and establish 7UP as this IPL season’s must-have refreshment.
Naseeb Puri, Senior Marketing Director, Energy, Hydration & Flavours, PepsiCo India, commented:
“We are thrilled to be partnering with Royal Challengers Bangalore, the most watched squad. As a super-duper refresher of the super duper RCB fans, our goal is to give fans an even more refreshing experience this summer as they cheer their team this cricketing season.“
Rajesh Menon, Head & Vice President of the Royal Challengers Bangalore, added:
“We are glad to partner with 7UP for the 2023 season. Fans can enjoy their favourite 7UP while watching the team play bold on the field.“