Bengaluru-based Indian cricket franchise Royal Challengers Bangalore (RCB) have announced a new partnership with Viacom18, the digital rights holder of the TATA Indian Premier League (IPL) and the global rights holder of the TATA Women’s Premier League (WPL).
The partnership will grant RCB fans exclusive access to IPL content on JioCinema. They will gain exclusive access to interviews with the marquee players, including Virat Kohli, Faf du Plessis, Dinesh Karthik, Smriti Mandhana, Ellyse Perry, as well as be able to watch training sessions, team bonding sessions, lifestyle content through the franchise originals RCB Bold Diaries, RCB Game Day, RCB Insider and RCB 12th Man.
Rajesh Menon, head & vice president of Royal Challengers Bangalore, commented:
“At RCB, we value the power of digital and take great pride in being India’s most popular and most engaged sports team on digital platforms. Our continued belief in digital and Viacom18’s unprecedented offerings through JioCinema form a synergy that will transform the landscape of sports viewing and elevate the way we interact with fans.“
Hursh Shrivastava, Viacom18 Head of Strategy and Partnerships, added:
“We aim to be a one-stop shop for cricket fans by giving them a whole new perspective for all things TATA IPL through our digital proposition on JioCinema. Royal Challengers Bangalore are one of the top-most digitally engaged cricket teams in the world and this partnership will strengthen their position further by taking their content to a wider audience through JioCinema.“
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