Aditya ChaudhuriThe Royal Challengers Bengaluru (RCB) have roped in Kotak Mahindra Life Insurance Company as their men’s team’s Official Insurance Partner for the 2024 Indian Premier League (IPL) season.
With this partnership, the Mumbai-headquartered life insurance company aims to reach out to wider audiences and educate them about the importance of having a secure financial future.
Rajesh Menon, VP and Head, Royal Challengers Bengaluru, commented:
“We are thrilled to have Kotak Life as our Official Insurance partner for this season of the T20 League. In a nation like India, where cricket fans form a vibrant community of their own, this partnership presents an incredible opportunity to impart crucial awareness about the importance of Life Insurance.“
Mahesh Balasubramanian, MD, Kotak Mahindra Life Insurance Company, added:
“At Kotak Life, we firmly believe that life insurance is a necessity for every Indian. We are committed to the vision of ‘Insurance for All,’ as outlined by the IRDAI. Through our partnership with RCB, we aim to harness the expansive reach of this prestigious tournament, thereby empowering individuals to secure a stable financial future. The RCB team has some prominent players who resonate deeply with Indian audiences, thus providing an opportunity to drive awareness about life insurance. This initiative also resonates with our brand promise, ‘Hum hain… hamesha’ [‘We’re here… always’], wherein we give the assurance to stand by our customers at every juncture of their journey through life.“
