Real Madrid CF announce partnership with Roborock

Real Madrid Club de Fútbol have announced a multi-year partnership with home robotics company Roborock, bringing it on board as a Global Partner in the cleaning vacuum category.

The partnership, covering the men’s and women’s senior football teams of the Spanish club, will entail branding presence at the Santiago Bernabéu Stadium and other club assets.

The two parties will also work on a host of campaigns, many of which will feature Real Madrid players. Collaboration on global fan experiences is also part of the agreement, as is Roborock working with the club’s official charity arm, the Real Madrid Foundation.

Emilio Butragueño, Director of Institutional Relations at Real Madrid CF, commented:

“Partnering with top-tier companies helps us grow as a club. We share core values with them, such as the pursuit of excellence, leadership, and the constant ambition to improve. We are very pleased, as we are confident that this marks the beginning of a highly rewarding and long-lasting relationship.”

Quan Gang, President, Roborock, said:

“At Roborock, we believe true innovation exists to free people’s time and make everyday life smarter and more meaningful. As a global leader in smart cleaning, we are proud to partner with Real Madrid — a club that represents the highest standard of excellence, precision, and relentless pursuit of greatness. Both Roborock and Real Madrid are shaped by their communities — guided by millions of users and fans who inspire us to continuously raise the bar. Through this partnership, we aim to bring ‘Real Smart Cleaning’ to life for consumers worldwide, creating smarter homes, more effortless living, and experiences that connect people to greatness both on the pitch and at home.”