Real Madrid signs new partnership with Roborock

Spanish football giants Real Madrid have announced a new multi-year partnership with robot vacuum brand Roborock, who will join the club as a Global Partner. Roborock will be a partner of the Real Madrid men’s and women’s teams and will have branding presence across the Santiago Bernabéu Stadium and other club assets. Both will also work together on a host of campaigns including those with players from the club. Additionally they will also work on global fan experience and other activation along with Roborock work with the Real Madrid Foundation as well.  

Emilio Butragueño, Director of Institutional Relations with Real Madrid, commented,

“Partnering with top-tier companies helps us grow as a club. We share core values with them, such as the pursuit of excellence, leadership, and the constant ambition to improve. We are very pleased, as we are confident that this marks the beginning of a highly rewarding and long-lasting relationship”

Quan Gang, President, Roborock, said,

“At Roborock, we believe true innovation exists to free people’s time and make everyday life smarter and more meaningful. As a global leader in smart cleaning, we are proud to partner with Real Madrid — a club that represents the highest standard of excellence, precision, and relentless pursuit of greatness. Both Roborock and Real Madrid are shaped by their communities — guided by millions of users and fans who inspire us to continuously raise the bar. Through this partnership, we aim to bring ‘Real Smart Cleaning’ to life for consumers worldwide, creating smarter homes, more effortless living, and experiences that connect people to greatness both on the pitch and at home.”