Real Madrid CF have signed a partnership agreement with US-based multinational tech company HP, which becomes the Spanish professional football club’s first-ever Sleeve Partner in a historic deal.
HP will partner with not only Real Madrid’s men’s team but also their women’s team and youth programmes, with its logo present on the Blancos jersey sleeves.
HP will also become the club’s latest technology partner, offering its range of AI-enabled devices at the newly-renovated Santiago Bernabéu Stadium while also contributing to in-person experiences, gaming, and club operations.
Speaking about the deal, Antonio Lucio, Chief Marketing and Corporate Affairs Officer, HP, said:
“HP and Real Madrid are two iconic global bands with a shared passion for delighting fans, enabling exceptional performance and making a positive impact on communities. We are honoured to partner with Real Madrid and see many exciting opportunities to achieve the power of HP’s technology and brand to create amazing new experiences for fans while empowering the communities we share.“
Do-or-die match for the hosts After going down in the opening two T20Is, it's do-or-die…
Alpine to use Mercedes PUs French Formula One team Alpine have signed a new partnership…
Can the hosts tie up the series? Riding on Tilak Varma's explosive century, India managed…
Fitness brand Boldfit has raised INR 110 Crores in their Series-A Funding from global venture…
Raventós Codorníu joins on multi-year deal Spanish football giants FC Barcelona have announced a new…
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga…