This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Real Sociedad’s physical and digital assets as their sponsors and partners for the 2025/26 season.
Baghdadi Capital is a global family office founded by Baihas Baghdadi. The company deals in the corporate finance sector, real estate and selective strategic investments.
In Aug 2025, Real Sociedad announced a three-year main sponsorship deal with Baghdadi Capital starting from the 2025/26 season. The partnership is a three-year deal but subject to an extension for two more years.
As part of the deal, the brand’s logo will feature on the front of the men’s first team matchday shirts, as well as on the official leisurewear. Baghdadi Capital will also have prominent visibility at the Anoeta Stadium and the Zubieta training facilities.
Kutxabank is a Spanish bank based in Bilbao and founded in 2012 after a merger of three financial institutions. It entered the football world after sponsoring Bilbao-based football club, Athletic Club (Athletic Bilbao), soon after it was founded.
Athletic Club’s rivals Real Sociedad signed with Kutxabank in October 2016, making it their official strategic partner as well as Commercial Partner. The agreement is for ten years (renewable after five years) which binds the two institutions until 2026.
Real Sociedad has organised multiple campaigns with the bank. Most recently, in February 2022, the club hosted a clinic at the Reale Arena.
American tech giant Microsoft started the Global Sports Innovation Centre (GSIC) under Microsoft Sports in 2015 to create an impact on digital transformation processes across the sporting world.
In February 2018, Real Sociedad inked a deal with Microsoft Sports and the GSIC to launch a programme using technology-based start-up companies to improve and develop the facilities at their home ground. The partnership has focused on technological innovations to turn the Reale Arena into a smart stadium.
Macron is an Italy-based sports apparel company founded in 1971. It signed its first deal with Real Sociedad during the 2018-19 season as their official kit sponsor.
In July 2020, Real Sociedad extended the Macron deal until 2026. The precise financial figures of the deal were not revealed, but it was estimated that Macron would pay the club around €1m per season.
Keler Donostia is a more-than-a-century-old beer company based in Spain. It announced an official partnership with Real Sociedad in April 2011. The company also posted a video on its YouTube channel announcing that it had become the club’s official beer partner.
In February 2022, Real Sociedad inaugurated Keler Espazioa, a restaurant on the northwest side of the Reale Arena. The restaurant has a view of the stadium, a restaurant, a bar, and an exclusive LG gaming room for the fans.
In July 2025, the two parties extended their collaboration until the 2029/30 season.
Spanish Supermarket chain, BM Mercados is a commercial partner of Real Sociedad since 2019.
BM Supermercados has their logo appearing on the club’s website and they are the presenting partner for the monthly Most Valuable Player (MVP) award presented to a player.
American non-alcoholic beverage manufacturer, Coca-Cola has a commercial partnership with Real Sociedad as per their official website.
Euskoauto was founded in 2003 and provides customers with Toyota cars and car servicing as an official dealer for the company in Spain.
In July 2022, Toyota and Real Sociedad signed a sponsorship agreement, making Toyota Euskoauto the official supplier of vehicles for the club. The dealership took over from VASA Volkswagen, which had served as the club’s official car supplier since 2013.
MQ is a health insurance business company based in Bilbao, Spain. IMQ joined the Realzale Program of Real Sociedad in May 2018.
Realzale Program is a club initiative to increase the Real Sociedad fans’ digital engagement with the club. Realzale was launched in 2018 and offers a digital members card through which fans can avail various perks and benefits from the club.
IMQ and Real Sociedad extended their partnership in January 2020, which is currently set to run until the end of the 2022-23 season. The partnership also includes providing health benefits and other company-level support to the club.
As an extension of LaLiga’s partnership with EA Sports, Real Sociedad also has a partnership with EA Sports FC.
Policlínica Gipuzkoa is a private health care centre in San-Sebastian Gipuzkoa.
Policlínica Gipuzkoa is also the official medical services partner of Real Sociedad.
As part of the agreement, the company takes care of the wellbeing of the Real Sociedad players, conducts medical examinations of new signings and also provides analysis for performance improvement and recovery.
In June 2023, the two parties extended their partnership or another three years.
Amenabar is a building construction company in Spain that specialises in building storage rooms, garages and commercial buildings.
The Real Sociedad reserve team displayed the company’s logo on the front of their shirts in a match against Fuenlabrada. Amenabar will also support and launch various initiatives related to women’s sport.
As part of the agreement, the company was to sponsor the visitor’s bench at the Reale Arena for the 2019/20 season.
The company remains a partner of the club as per the club’s official website.
Halcón Viajes is a Spanish travel company that is mentioned as a partner of Real Sociedad on their official website.
Irizar Group is a Spain-based manufacturer of luxury buses and coaches. Founded in 1889, the company is located in Ormaiztegi in the Basque Country.
Irizar is a commercial partner of Basque outfit Real Sociedad as per their official website.
As per the agreement, Kosner will have visibility on the club’s digital platform as well as certain physical assets.
As per agreement, NordVPN will maintain the online protection of Real Sociedad members and their fans. Through this collaboration, NordVPN is designated as the club’s official cybersecurity partner. The partnership also includes supporting the Saily eSIM App which will allow secure access to the club’s content both within and outside the country.
Through this partnership, “Real Sociedad will help to educate its community on the importance of protecting their personal information in a world that is becoming more and more digital. Real Sociedad supporters will be able to enjoy the protection provided by NordVPN to browse safely and privately online, using its advanced encryption technology to protect against external threats, compensate for insecure Wi-Fi networks, and prevent data leaks.”
Saily is NordVPN’s eSIM product that is a part of the NordVPN partnership with the club.
NordVPN will ensure that the Real Sociedad fans can have secure access to the club’s content both within the country and while travelling abroad without any geographical restrictions.
In Sep 2022, Real Sociedad announced a partnership with blockchain provider for sports and entertainment industry, Chiliz. Chiliz owned platform, Socios.com platform has collaborated with Real Sociedad to launch the club’s official Fan Token $RSO on Socios.com.
The Sociedad fans can use these $RSO Fan Tokens to connect and interact with the club, enjoy exclusive promotional offers and discounts and also have a chance to receive prizes and rewards linked to the team.
Neolith is a global company that specialises in Sintered Stone. In Sep 2025, Neolith became an official partner of Real Sociedad.
This is a first-of-its-kind collaboration from the company to partner with a football club. As part of the deal, “Neolith will provide its architectural surfaces for Real Sociedad’s new infrastructure plan, contributing to the modernization of iconic spaces such as Anoeta Stadium and the Zubieta training facilities.”
They have already partnered with the club to renovate one of the popular meeting spots ‘Ondaretta Korner Espazioa by Neolith’ at the Anoeta Stadium.
Autocares Aizpurua is a Spain-based mobility solutions company that provide a fleet of luxury coaches and VIP Shuttles.
As per the Real Sociedad official website, the mobility company is an existing partner.
Founded in 2015, Asenel is a company that specialises in high- and low-voltage electrical installations, telecommunications, control, and automation sectors.
The company offers a range of services from new installations of complete electrical assemblies to maintenance and repair of existing and old installations. Asenel is a commercial partner of Real Sociedad.
Baqué Café is the official coffee partner of Real Sociedad since 2013.
Baqué Café is a catering company that has several cafes available in the Basque and La Rioja regions in Spain.
Insalus is a European mineral water company founded in 1860. Insalus is a partner of the club.
In Oct 2024, PiLege Laboratory partnered with Real Sociedad as their sports nutrition partner.
PiLege is an expert in individual-based nutrition supplementation that have worked with athletes and teams for more than three decades.
The deal is set to run until the 2026/27 season as a three-year deal was signed between the two parties.
In Jan 2025, Spanish security company, SABICO Group partnered with Real Sociedad as their security partner.
Scalpers was launched in 2007 and was initially a menswear brand. It did launch its children’s collection in 2012, women’s collection in 2018, girls’ collection in 2019, and home collection in 2021. Scalpers is now a leading Spanish fashion retail brand.
Real Sociedad and clothing brand Scalpers formed a partnership in September 2024.
Scalpers will be the outfitter of Real Sociedad in LaLiga, Copa Del Rey and also the European competition.
Topps is an official sports collectible trading card company that is also a partner of Real Sociedad.
Topps created the official trading card set for Real Sociedad in the 2020/21 Official Team Set that featured the club’s players, iconic moments and autograph cards.
Vallina TeleTaxi is a San-Sebastian based rental bus and car company that is mentioned as a commercial partner of Real Sociedad.
Alkain
Ariezaga
Autoescuela Intensivo
Baro Restauracinos S.L.
Bodegas Ondarre
Canon Business Centre Gipuzkoa
Cash Lekuberri
Cebanc:
Charity Stars
Chillidaleku
Commercial Hostelera
DesignHouses.es
DFG
Donosac
Echemar
Ekotrade
El Dario Vasco
Elytra
Emun
Faka Energia
Fuel Truck
GarbiLabel
Goiherri
Glass Partner Solutions
Grupo Eulen
Gurutze Goria Gipuzkoa
Hika Bodega
IBK Bike
IDK Electronika
Ieteam_
Inkor
Iparfrio
Iraupen Urma
K35
Kafea Eco
Kamox Precision Machining S.L.
Laacademia
La Perla
I.Arzaba.I
LG
Loyola 21
Metropolitan Sport Club & Spa
Muguerza
Bodegas Muriel
OC!SA
Odrinox
Okelan by Gesalaga
Parke
Petritegi
Quera 1887
San Martin Merkatua
Sarriegui
Sayma.
Seyce
Sirmet
Sophia Genetics
Tosyali STS Spain
Swap Energia
Telesonic
Vectalia
Zerbimek
Clubes Convenidos is a Portuguese term which means Partner Clubs.
The two clubs will collaborate to develop young talent. The below link mentions all the clubs that are in agreement with Real Sociedad as a partner club as per the club’s official website –
Real Sociedad has a connection with the Gipuzkoa province and have undertaken several community-driven and educational programs in the province to support the community and people in the area.
The Real Sociedad Foundation is a non-profit organization initiated by the club to promote sports, cultural and social activities.
Gureak is a business group from the Basque region that offers services in various markets, with the goal of generating job opportunities for people with disabilities.
They try to promote inclusivity in the workplace for people with intellectual disability in the Gipuzkoa province.
Kutxa Foundation is a non-profit organization backed by the Kutxa Bank to help improve the socio-economic conditions of the people in the Gipuzkoa province with the help of people, culture, science and innovation.
FGF refers to the Federación Guipuzcoana de Fútbol (Gipuzkoan Football Federation) which is the football governing body in the Gipuzkoa province in Spain.
They have also launched a mobile app which provides users with latest match news, match results and scores, league standings, top scorers, and directions to stadiums to promote fan engagement.
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