Red Bull and Leeds United FC sign major partnership

Leeds United Football Club (LUFC) have announced a partnership agreement with Red Bull, which thus becomes the club’s Front of Shirt Partner for the upcoming 2024/25 season and also the Exclusive Energy Drink Partner, having also acquired a minority ownership stake in the English club. 

As per the agreement, the Austro-Thai conglomerate will have its logo featured on the front of the LUFC men’s and women’s first team jerseys. Red Bull branding will also be present at the club’s home stadium, Elland Road, and across their official media channels. 

Also read: Leeds United FC Sponsors 2023/24

Paraag Marathe, Chairman of Leeds United FC, commented:

“I am thrilled that Red Bull is joining us to build a bright future for Leeds United and shares our deep respect for this truly special club. As Chairman, our consortium of investment partners will be invaluable to me as we approach this important moment for the club, now and into the future. Red Bull’s addition is a historic milestone that will further empower the club to reach its full competitive potential.”

Oliver Mintzlaff, Red Bull’s CEO of Corporate Projects and Investments, added:

“We are delighted to be an important element and partner of Leeds United. A club that is certainly one of the biggest in England and has a rich and successful history. The ambition to bring Leeds United back to the Premier League and establish themselves in the best football league in the world fits very well with Red Bull. We look forward to the partnership and are optimistic and energised about the future.“