Red Bull announce new partnership with Built For Athletes

Red Bull Racing have roped in premium fitness brand Built For Athletes as their Official Luggage Provider on a multi-year deal. 

As per the deal, Built For Athletes will provide the F1 team with its products, which will be meticulously designed to provide supreme comfort, absolute assurance and unapologetic style. The two parties will also work together on a limited-edition collection that will have the Built for Athlete backpack in the Red Bull Racing colours. The backpack will have the names of Red Bull’s drivers — Max Verstappen and Sergio Pérez — on them.

Also read: Formula One 2023 Team Sponsors: Oracle Red Bull Racing

Christian Horner, Team Principal and CEO at Oracle Red Bull Racing, said:

“As a team who prioritises partnering with brands that offer the highest quality products and constantly push for better, Built For Athletes is a perfect match for us. They understand not only our need for peak performance on race day, but everything involved in getting us to that point. Travel is such an important part of our lives in Formula One, and Built For Athletes make it that much easier with the top-class product line they have produced.“

Nick Costello, CEO of Built for Athletes, added:

“We’re so proud to partner with the reigning Formula One Champions to provide them with our high-quality products specifically designed to make both performance and life easier for them. As a company, we continually strive to improve our knowledge of athletes’ lives; whether that be nutrition, biomechanics or their day-to-day routine – it all feeds into our product development to supply items which add value to their life around training, competition and the every-day.“