Red Bull F1 team joins forces with Carlyle

Formula One team Red Bull Racing have signed a new partnership with Carlyle, a global investment firm, who will join the team as their Exclusive Investment Management Partner. The deal is also the first time a Formula One team and a global markets firm have joined forces. Carlyle will have prominent branding on the Red Bull Racing challenger, the RB21 and also on key team assets including the car chassis, drivers’ team kit, pit wall and across garage.

Both will also work together to create new opportunities for investors worldwide and will open new avenues for engagement, deepen global connectivity, and pursue data and technology-enabled initiatives.

Laurent Mekies, CEO and Team Principal of Oracle Red Bull Racing, said,

“We’re thrilled to welcome Carlyle to the team. Both of our organizations are built on world-class talent, bold thinking, and a drive to perform at the highest level. As an iconic firm in global finance, Carlyle brings a long-term perspective with an expansive network, and we look forward to building a powerful partnership on and off the track. Formula 1 demands relentless focus and precision, and we see clear alignment with Carlyle’s approach to investing.”

Harvey Schwartz, CEO of Carlyle, added,

“Our industry is undergoing an extraordinary transformation, fueled by greater access to private markets and growing interest from a new generation of investors. That same spirit of growth and inclusivity is reshaping Formula 1, as Oracle Red Bull Racing leads the way in expanding the sport to new audiences globally. This partnership unites two high-performing teams driven by innovation and excellence. We’re excited to partner with one of the most illustrious brands in global sport to engage new audiences and create long-term value together.”