F1 renews Tencent deal

Tencent to continue broadcast in China

Formula One has announced a multi-year renewal of their partnership with Chinese multimedia firm Tencent. The renewal will see Tencent continue to broadcast Formula One action in mainland China. 

Tencent, who are the ‘exclusive digital media broadcasting platform’ in mainland China, will continue to showcase the action until the end of 2027  following the new deal. Tencent will use social media platforms such as Tencent Video, Tencent Sports, WeChat, Tencent News, qq.com, and QQ to provide fans with ‘comprehensive coverage of F1, including the main race, qualifying, practice sessions and Sprint sessions as well. Tencent will also show the highlights from the F1 Academy. 

Tencent’s XR studio will provide fans with unique viewing experiences, showcasing all the action from multiple angles including high-definition visuals, onboard cameras, and in-depth analysis from expert commentators. 

Michaella Snoeck, Head of Media Rights at Formula One, commented,

“Since the return of Formula 1 to China last year, it’s been great to see millions of fans across China tune in every weekend to watch the drama and excitement of Formula 1. The incredible viewership shows a real passion for the sport, and by bringing F1 ACADEMY to China for the first time this season, we hope to continue to build on the growing female audience in the country. In Tencent, we have a dedicated partner who is committed to producing world-class broadcasts across its digital platforms that further ignites fans’ love of motorsport throughout the country.”

Jeff Han, Vice President of Tencent Online Video, added,

“The popularity of F1 events in China is on the rise, particularly among younger audiences. Our collaboration with F1 is poised to ignite a new wave of motorsport enthusiasm. We aim to enhance the broadcasting of F1 events and develop high-quality content, enabling more users to experience the passion and unique allure of motorsport in a comprehensive and intuitive manner, thereby further promoting the growth and dissemination of racing culture in China.”