Formula One has announced a multi-year renewal of its partnership with Chinese multimedia firm Tencent.
As per the new agreement, Tencent, F1’s exclusive digital media broadcasting platform in mainland China, will continue to showcase the action until the end of 2027 season. Via its social media platforms Tencent Video, Tencent Sports, WeChat, Tencent News, qq.com, and QQ, it will provide fans with “comprehensive coverage of every F1 Grand Prix, Qualifying, Practice, and F1 Sprint session throughout the season, along with highlights from the all-female series, F1 ACADEMY.”
Additionally, Tencent’s XR studio will provide fans with unique viewing experiences, showcasing all the action from multiple angles, including high-definition visuals, on-board cameras, and in-depth analyses.
Michaella Snoeck, Formula One’s Head of Media Rights, commented:
“Since the return of Formula 1 to China last year, it’s been great to see millions of fans across China tune in every weekend to watch the drama and excitement of Formula 1. The incredible viewership shows a real passion for the sport, and by bringing F1 ACADEMY to China for the first time this season, we hope to continue to build on the growing female audience in the country. In Tencent, we have a dedicated partner who is committed to producing world-class broadcasts across its digital platforms that further ignites fans’ love of motorsport throughout the country.“
Jeff Han, Vice President of Tencent Online Video, added:
“The popularity of F1 events in China is on the rise, particularly among younger audiences. Our collaboration with F1 is poised to ignite a new wave of motorsport enthusiasm. We aim to enhance the broadcasting of F1 events and develop high-quality content, enabling more users to experience the passion and unique allure of motorsport in a comprehensive and intuitive manner, thereby further promoting the growth and dissemination of racing culture in China.“
Leave a Reply