This article contains information regarding the organisations enjoying a strong branding presence across the Romania men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Romanian Football Federation.
Name of the football association: Romanian Football Federation (Romanian: Federa?ia Român? de Fotbal; FRF)
Also Read – UEFA Euro 2024 Sponsors
Penny, a German discount supermarket chain owned by REWE Group, has been acting as the principal sponsor of the Romanian Football Federation for several years.
In June 2023, Penny announced the extension of its partnership with the FRF until 2028 and thus continues to sponsor all 19 of its national teams.
Joma, a Spanish sports clothing and shoes brand, first signed a kit-supplying deal with the Romanian Football Federation in May 2015, the two having initially signed a four-year agreement.
In March 2023, Joma and the FRF signed a new multi-year extension agreement.
In April 2023, Casa Pariurilor, one of the leading gaming companies in Romania, was announced as an official sponsor of the FRF.
Bergenbier, a Romanian beer brand launched in 1995 by Bergenbier SA, part of the Molson Coors group, first became an official sponsor of the FRF in July 2010.
More recently, in March 2024, the two parties signed a new extension agreement.
Banca Transilvania SA, a Romanian banking institution, signed a sponsorship agreement with the FRF in 2021.
In August 2023, Banca Transilvania and the FRF signed a new one-year contract extension agreement with the possibility of extending the deal for another year.
AutoKlass Center is a Romanian company that specialises in the sale of Mercedes-Benz cars and light utility vehicles as well as in the provision of after-sales services.
Maspex, a Polish multinational food company, along with packaged drinking water brand Bucovina, became signed an official water sponsorship agreement with the FRF in 2019.
Maspex was a standalone sponsor for the FRF in this category from 2016 to 2018.
Altex, a Romanian electronics retailer, also has sponsorship agreement in place with the Romanian Football Federation.
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