Cristiano Ronaldo has been roped in as an investor and official global ambassador by human performance company WHOOP.
The partnership will see WHOOP work with the Portuguese professional footballer on product development and leverage data-driven insights to help deliver the best health and fitness coaching for athletes and humanity broadly.
Also read: Cristiano Ronaldo: Earnings | Brand Endorsements | Investments | Charity work
Speaking about joining WHOOP, Cristiano Ronaldo commented:
“WHOOP has had a transformative impact on my life both on and off the pitch, and I’m honoured to join the team as an investor. I wear WHOOP while training, sleeping, and recovering. It’s been one of the most important tools helping me elevate my game and monitor my health. I look forward to working with WHOOP to continue to raise the bar on WHOOP features and coaching.“
Will Ahmed, WHOOP Founder and CEO, added:
“Cristiano has been a WHOOP member for a number of years, and we’re proud to strengthen our relationship further through this partnership. Cristiano’s relentless pursuit of improvement and perfection mirrors our mission. We are looking forward to collaborating with him to share unprecedented insights into his training and recovery methods. Together, we’ll unveil exciting product collaborations to enhance the WHOOP experience for our members.“
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