Cristiano Ronaldo is not just a footballer; he’s a phenomenon. Everything he does attracts worldwide attention. Here, we have a profile for the Portuguese that details information about his playing career, as well as his sponsors, brand endorsements, investments, notable honours and charity work.
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Full Name – Cristiano Ronaldo dos Santos Aveiro
Date of Birth – 5 February 1985
Place of Birth – Funchal, Madeira, Portugal
Nationality – Portuguese
Current club – Al Nassr | League – Roshn Saudi League
Salary as Player – £173 million per year
Earnings via Endorsements – US$50 million* (2021)
(*Source – Forbes)
First senior club appearance – 7 October 2002 for Sporting CP in a Primeira Liga match against Moreirense. (Result – Sporting CP 3 – 0 Moreirense)
First senior international appearance – 20 August 2003 for Portugal’s senior side in an international friendly match against Kazakhstan. (Result – Portugal 1 – 0 Kazakhstan)
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Cristiano Ronaldo Sponsors / Endorsements
Nike, Herbalife, DAZN, Clear, MTG, Altice Portugal, Garena Free Fire, American Tourister, LiveScore, TAG Heuer, Louis Vuitton
The partnership between Cristiano and Nike first began in 2003 and in 2016, he became the third athlete in history to sign a lifetime deal with the brand. Prior to him, only Michael Jordan and LeBron James were given this wonderful opportunity.
Global Nutrition company, Herbalife, first partnered with Ronaldo in 2013, when it launched a co-branded sports drink, ‘Herbalife24 CR7 Drive’. Ever since Ronaldo has also served the brand as its brand ambassador. The deal was later renewed in 2018 for three years. On the extension, Ronaldo said, “It is personally and professionally rewarding to be able to help other athletes around the world understand how nutritious products can help them perform better.”
Sports streaming platform, DAZN, joined forces with Ronaldo in August 2018. Owned by Perform Group, DAZN is an online sports streaming platform, also commonly called the Netflix of Sports. Cristiano works as the global ambassador of DAZN in all its operating countries, including Canada, Germany, and Japan.
Ronaldo became an ambassador of Clear Shampoo in 2014. Since then, he has been featured in a few adverts for the brand, which were spread across different media.
Ronaldo has been an endorser of MTG’s Training Gear Sixpad since 2014.
American cable television provider/multiple system operators, Altice, has been a partner of Ronaldo since 2015. The contract was last renewed in 2019.
Garena Free Fire
In December 2020, Cristiano Ronaldo was unveiled as a brand ambassador for Garena Free Fire, a battle royale game developed by 111dots Studio for Android and iOS. As part of the deal, Cristiano was introduced within the game as a playable character called Chrono.
Cristiano has been a global brand ambassador of Samsonite-owned luggage brand American Tourister since 2018.
In May 2021, Cristiano signed a two-year deal to become an Official Global Brand Ambassador of LiveScore, a real-time sports updates and streaming service provider with headquarters in Gibraltar, London and Prague. The deal was signed to include Cristiano in LiveScore’s dedicated marketing campaign ahead of the delayed UEFA Euro 2020. The deal will also look to incorporate the upcoming FIFA Men’s World Cup.
Cristiano is a global brand ambassador for La Chaux-de-Fonds-headquartered Swiss luxury watchmaker TAG Heuer since April 2014.
In November 2022, on the eve of the 2022 FIFA World Cup, French luxury house Louis Vuitton posted a photo across its social media accounts featuring Cristiano Ronaldo and Lionel Messi, the two coming together for a rare joint paid collaboration.
Jacob & Co
The New York-based luxury jewellery and timepiece brand announced a collaboration with Cristiano in November 2022. The partnership kicked off with the launch of the Jacob & Co X CR7 and the Epic X Heart of CR7 collections.
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Cristiano Ronaldo’s Investments
Cristiano’s signature perfume brand was launched in 2017 and is present in over 40 countries worldwide. In May 2022, it was also added to the inventory of Bengaluru-headquartered Indian e-commerce platform Myntra.
Pestana CR7 Lifestyle Hotels
In the second half of 2017, Cristiano Ronaldo decided to invest in the Portuguese hotel chain, Pestana. The hotels that will be owned by the two will be called Pestana CR7, with CR7 being the trademark combination of Ronaldo’s initials and shirt number. The first two hotels under this venture were opened in Madrid and in New York’s Times Square.
In July 2017, Cristiano Ronaldo purchased a majority stake in Portuguese agency, Thing Pink, digital venture. Thing Pink was then rebranded to 7EGEND with the vision to have a tech brand and a medium to launch new tech products.
Ronaldo launched a hair transplant clinic in Madrid, Spain, in March 2019 called Insparya. At the launch of the first clinic, Cristiano said, “Alopecia is a very big problem in Europe and around the world, and we want to help people improve their self-esteem and not be ashamed to come to us.”
Cristiano Ronaldo owns various gyms in Spain and Portugal by the name of CR7 Fitness.
- CR7 Footwear
- CR7 Underwear
- CR7 Denim
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With Portugal’s Senior Men’s National Team –
- UEFA Euro – 2016
- UEFA Nations League – 2018-19
With Sporting CP –
- Supertaça Cândido de Oliveira – 2002
With Manchester United –
- Premier League – 2006-07, 2007-08, 2008-09
- FA Cup – 2003-04
- League Cup – 2005-06, 2008-09
- FA Community Shield – 2007
- UEFA Champions League – 2007-08
- FIFA Club World Cup – 2008
With Real Madrid –
- LaLiga – 2011-12, 2016-17
- Copa del Rey – 2010-11, 2013-14
- Supercopa de España – 2012, 2017
- UEFA Champions League – 2013-14, 2015-16, 2016-17, 2017-18
- UEFA Super Cup – 2014, 2017
- FIFA Club World Cup – 2014, 2016, 2017
With Juventus –
- Serie A – 2018-19, 2019-20
- Coppa Italia – 2020-21
- Supercoppa Italiana – 2018, 2020
- Ballon d’Or – 2008, 2013, 2014, 2016, 2017
- FIFA The Best Men’s Player – 2016, 2017
- UEFA Men’s Player of the Year – 2014, 2016, 2017 (Source – Wikipedia)
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NOTABLE CHARITY WORK
Charities Cristiano has worked with –
- Save the Children
- World Vision
- Red Cross
– In 2015, he was named the world’s most charitable sports star by org.
– In October 2017, he auctioned off his 2013 Ballon d’Or trophy to raise nearly £600k for the Make-A-Wish foundation.
– He has been a regular blood donor since 2011, when his Portuguese teammate Carlos Martins’ son was diagnosed with leukaemia. He is also a registered bone marrow donor.