Royal Challengers Bengaluru (RCB) extend Optimum Nutrition partnership

Royal Challengers Bengaluru (RCB) have announced an extension of their partnership with sports nutrition brand Optimum Nutrition for a second year running.

The continuation of the partnership has been announced through a new campaign titled “Optimum Advantage of Champions”. The campaign features RCB men’s team players Virat Kohli, Phil Salt, and captain Rajat Patidar.

The campaign covers digital content, packaging, and matchday integrations with the goal of bringing together cricket fans and fitness enthusiasts across the country.

Rajesh Menon, VP, Royal Challengers Bengaluru, commented:

“Partnering with Optimum Nutrition over the past two seasons has brought a focused approach to how our players train, recover, and perform. Access to high-quality, science-backed nutrition has played a valuable role in supporting consistency across a demanding tournament, enabling players to deliver peak performance under pressure. As we continue this collaboration, we see it as an important element in strengthening overall player preparedness and sustaining competitive excellence on the field.”

Sumit Mathur, Country Head, Glanbia India, added:

“Following a defining season for RCB, the conversation is no longer just about achieving greatness, but sustaining it. At Optimum Nutrition, we believe consistent performance is a result of disciplined training, recovery, and the right nutritional support. Our partnership with RCB reflects a shared commitment to excellence, where every training session, recovery cycle, and performance is backed by the right fuel. With ‘Optimum Advantage of Champions’, we are extending this philosophy to athletes and fitness enthusiasts across India.”