Royal Challengers Bengaluru extends Optimum Nutrition deal

Indian Premier League (IPL) franchise Royal Challengers Bengaluru (RCB) have announced a partnership extension with sports nutrition brand Optimum Nutrition with the partnership continuation being announced through a new campaign titled, Optimum Advantage of Champions’. The campaign features RCB players such as Virat Kohli, Phil Salt and the men’s team’s captain, Rajat Patidar. The campaign covers digital content, packaging, and match-day integrations with the goal of bringing together the cricket fans and fitness enthusiasts in the country. RCB and Optimum Nutrition had first partnered back in 2025, the season the RCB men’s team won their maiden IPL title.

Rajesh Menon, VP, Royal Challengers Bengaluru, commented,

“Partnering with Optimum Nutrition over the past two seasons has brought a focused approach to how our players train, recover, and perform. Access to high-quality, science-backed nutrition has played a valuable role in supporting consistency across a demanding tournament, enabling players to deliver peak performance under pressure. As we continue this collaboration, we see it as an important element in strengthening overall player preparedness and sustaining competitive excellence on the field.”

Sumit Mathur, Country Head, Glanbia India, added,

“Following a defining season for RCB, the conversation is no longer just about achieving greatness, but sustaining it. At Optimum Nutrition, we believe consistent performance is a result of disciplined training, recovery, and the right nutritional support. Our partnership with RCB reflects a shared commitment to excellence, where every training session, recovery cycle, and performance is backed by the right fuel. With ‘Optimum Advantage of Champions’, we are extending this philosophy to athletes and fitness enthusiasts across India.”