This article contains information regarding the organisations enjoying a strong branding presence across the Netherlands men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of the Royal Netherlands Cricket Association (Dutch: Koninklijke Nederlandse Cricket Board; KNCB).
Also read: ICC 2023 Cricket World Cup Sponsors
Leading technology brand HCL Tech and the KNCB signed a partnership agreement in March 2023. As per the deal, HCL Tech supports the growth of the Netherlands women’s national cricket team.
The deal is set to run until 2026, during which period HCL Tech will also increase its brand visibility through marketing campaigns.
Leading technology and IT Services brand Sisar signed on as a partner of the KNCB in December 2022 on a three-year deal. As per the agreement, the brand provides support to the Netherlands women’s national cricket team.
Popular bat-manufacturing brand Gray-Nicolls is also a KNCB partner. In the past, its logo has appeared on the top-right corner of the Netherlands men’s and women’s national cricket teams’ jerseys for limited-overs cricket.
Global investment company Fairtree signed on as the shirt sponsor for Netherlands men’s national cricket team in September 2021. The deal between the KNCB and the company was signed prior to the ICC Men’s T20 World Cup 2021 and the Dutch team’s ODI tour to South Africa in November 2021.
UK-based brand Masuri, popular for manufacturing cricket helmets, is also a KNCB partner.
Tachyon Security signed a single-year contract with the KNCB to support the development of Dutch women’s cricket financially, funding the Women’s Cricket Super League, which looks to improve attacking batting in short formats over the game such as T10 and T20.
Tupkertaaltraining signed on as the official language partner of the KNCB in December 2022 on a three-year deal.
As per the deal, the organisation provides language services, media and communication training to the Dutch cricket community.
Nederlandse Loterij (Dutch State Lottery)
The Dutch State Lottery is also a sponsor of the KNCB.