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Royal Netherlands Cricket Association Partners 2024

Royal Netherlands Cricket Association Partners / Sponsors 2024

May 24, 2024

This article contains information regarding the organisations enjoying a strong branding presence across the Netherlands men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of the Royal Netherlands Cricket Association (Dutch: Koninklijke Nederlandse Cricket BoardKNCB).

Also Read – ICC Men’s T20 Cricket World Cup 2024 Sponsors

HCL Tech

Leading technology brand HCL Tech and the KNCB signed a partnership agreement in March 2023. As per the deal, HCL Tech supports the growth of the Netherlands women’s national cricket team. 

The deal is set to run until 2026, during which period HCL Tech will also increase its brand visibility through marketing campaigns.

Sisar

Technology and IT services company Sisar signed on as a partner of the KNCB in December 2022 on a three-year deal. As per the agreement, the brand provides support to the Netherlands women’s national cricket team. 

Gray-Nicolls

Popular bat-manufacturing brand Gray-Nicolls is also a KNCB partner. In the past, its logo has appeared on the top-right corner of the Netherlands men’s and women’s national cricket teams’ jerseys for limited-overs cricket. 

Fairtree

Global investment company Fairtree signed on as the shirt sponsor for Netherlands men’s national cricket team in September 2021. The deal between the KNCB and the company was signed prior to the ICC Men’s T20 World Cup 2021 and the Dutch team’s ODI tour to South Africa in November 2021. 

Tupkertaaltraining

Tupkertaaltraining signed on as the official language partner of the KNCB in December 2022 on a three-year deal.

As per the deal, the organisation provides language services, media and communication training to the Dutch cricket community.

Nordek

The KNCB announced its partnership with fintech company Nordek in September 2023 and stated that their deal would run for multiple years. Nordek serves as the board’s Principal Partner for major tournaments.

As part of the deal, the brand’s logo was featured on the Netherlands men’s team’s matchday jerseys during the ICC Cricket World Cup in 2023.

Van Uffelen

Dutch clothing brand Van Uffelen is listed as an official partner of the KNCB heading into the ICC men’s T20 World Cup.

Nederlandse Loterij (Dutch State Lottery)

The Dutch State Lottery is also a sponsor of the KNCB. 

Past Deals

Tachyon

Tachyon Security signed a single-year contract with the KNCB to support the development of Dutch women’s cricket financially, funding the Women’s Cricket Super League, which looked to improve attacking batting in short formats over the game such as T10 and T20.

Masuri

UK-based brand Masuri, popular for manufacturing cricket helmets, used to be a KNCB partner as well.

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