RR expands FanCode deal

Partnership continues for IPL 2025

Indian Premier League (IPL) franchise Rajasthan Royals (RR) have expanded their partnership with FanCode with FanCode set to take up the role of the Official Jersey Manufacturing Partner of RR. The deal will see them provide RR fans with exclusive content and produce the official merchandise as well.

FanCode will look after the end-to-end operations of RR’s official merchandise, including designing, manufacturing, marketing, and distribution. The collection will feature official jerseys, accessories, and a wide range of fan apparel including polos, t-shirts, joggers, and shorts. FanCode will also have a kiosk set up at the WTP Mall in Jaipur, where fans can purchase official team merchandise from. Additionally, FanCode will launch the Royals Corner, a content series providing behind-the-scenes content which will include  practice session and training videos, podcasts, exclusive interviews, player profiles and other non-live content.

Jake Lush McCrum, CEO, Rajasthan Royals, commented,

“Our fans are the heartbeat of Rajasthan Royals, and we are always looking for new ways to bring them closer to the team. Partnering with FanCode helps us do just that—giving fans more ways to engage, whether through exclusive content, behind-the-scenes access, or official Royals merchandise. We want every fan to feel part of the Royals family, no matter where they are, and this collaboration is another step in making that connection stronger than ever.”

Yannick Colaco, co-founder of FanCode, stated,

“We share a special relationship with Rajasthan Royals and have been working closely to enhance fan engagement across multiple touchpoints. With this expanded partnership, we are setting a new benchmark for how fans cheer their favourite team—be it through authentic merchandise or exclusive content. FanCode is the ultimate destination for Royals fans this IPL season.”