Saina Nehwal partners with Naarica in dual role

Indian badminton star Saina Nehwal has joined Naarica, a menstrual hygiene brand, as an investor and brand ambassador.

The partnership is aimed at transforming menstrual care and empower women across the country. Naarica also aims to continue to work towards its goal of redefining “intimate wear and improving access to sustainable and practical menstrual care solutions for women across India.”

Speaking about the team-up, Nehwal commented:

“I am proud to partner with Naarica as a strategic investor and brand ambassador. Menstrual hygiene is a critical yet often overlooked issue in our country. Through this collaboration, I hope to create greater awareness and provide women with access to the high-quality, sustainable products they deserve. This is more than a business investment—it’s a step toward empowerment and change.“

Shruti Chand, founder of Naarica, said:

“Partnering with Saina Nehwal is a huge milestone for Naarica. Our vision is to make absorbent intimate wear more accessible. Saina is a strong voice, her advocacy for our product will help us navigate through different demographics and help educate audiences on absorbent sanitary care as important hygiene care products. This partnership will enable us to enhance our product offerings to cater to all, scale operations, and expand our outreach to underserved communities.”