San Antonio Spurs give naming rights to Victory Capital for new performance centre

The San Antonio Spurs have signed a multi-year naming rights arrangement with Victory Capital Management, a global investment management firm. 

Through this partnership, Victory Capital has become the team’s official investment partner and acquired the brand rights to the soon-to-be-built performance centre at The Rock at La Cantera. 

When finished, the brand-new “Victory Capital Performance Center“ will house a cutting-edge training facility for the San Antonio Spurs and is expected to debut in the late summer of 2023.

Commenting on the deal, RC Buford, Chief Executive Officer for Spurs Sports & Entertainment (SS&E), said:

“Our 50-year legacy is interwoven with San Antonio’s rich history and through this partnership with Victory Capital, we are excited to continue investing in the future of the Spurs and the city of San Antonio.

“Victory Capital is a leader among the next generation of companies that are choosing to move their businesses to San Antonio. Through our shared values and desire to invest in important life skills, such as financial wellness, we are striving to have a transformative impact on the communities we serve for generations to come.“

David Brown, Victory Capital Chairman and CEO, also added:

“We welcome the opportunity to work with an elite organisation with a winning track record and a commitment to giving back to the San Antonio community.

“The Spurs organisation is well known for its performance-driven and team-oriented culture, which are values that we share. We are proud to join the Spurs family and put our name on a cutting-edge facility that exemplifies innovation and highlights the future of this vibrant city.“