Santander on-boards Jon Rahm as brand ambassador

Banco Santander has announced the signing of a multi-year agreement with Jon Rahm, the reigning Masters champion. The multi-year partnership will see Rahm wear the Spanish bank’s logo on all his apparel and be part of the its events and advertising.

Rahm is a global sporting superstar, who was born in Spain, lives in the US, and has a worldwide impact, especially in some of the bank’s core markets in the Americas and Europe. He announced the agreement on Tuesday during a press conference at the Open Championship at the Royal Liverpool Golf Club in the UK.

The golfer, 28, plays an average of 22 tournaments per year in the bank’s most relevant markets globally. He will, therefore, help the Santander brand increase its visibility in North America, where he plays most of his competitive schedule in the US.

Rahm has 19 career victories worldwide, including two Major Championships — one in 2021 at the US Open at Torrey Pines, and the other a win at The Masters Tournament earlier this year.

Also read: Jon Rahm – Salary, Net worth, Endorsements, Honours, Charity Work

Rahm, currently ranked third in the World Golf Ranking after having been No. 1 for 52 weeks, will wear the Santander logo on the right sleeve of the shirt he wears during all competitions, starting with the Open Championship. He will also be a part of the bank’s events and advertising.

The sponsorship will also be a powerful commercial platform for Rahm to interact with Santander customers through hospitality and meet-and-greets.

This collaboration will complement Santander’s other global sponsorships, such as the Scuderia Ferrari and League of Legends (LOL) alliances, with the goal of strengthening the emotional bond between Santander and its stakeholders, leveraging the Santander brand value and communicating the bank’s mission.

Commenting on the announcement of the deal, Jon Rahm said: 

“It is an honour to join the Santander family and become an ambassador for the global company. With a rich history in Spain, a large global presence, and a deep commitment to excellence, this partnership is a great fit, and I look forward to working with the team at Santander for many years to come.“

Banco Santander’s Executive Chair, Ana Botín, added:

“Jon is a top athlete, and his character and values align totally with our own. I remember playing together at a pro-am in Spain a few years ago when, after finishing the round, he spent two hours signing autographs for young fans – demonstrating his qualities as both a professional and person. As a Spaniard who has competed and succeeded globally, including in the USA where we have a strong presence, we are incredibly proud to support Jon and look forward to many years of success together.“