Rahul SahaThis article contains information regarding the organisations enjoying a strong branding presence across Saudi Pro League club Al-Ittihad’s physical and digital assets as their sponsors.
Strategic Sponsor
Jeddah Central Development Company
The Jeddah Central Development Company (JCDC) is the master developer of the Jeddah Central Project and a wholly-owned subsidiary of the Public Investment Fund (PIF) — Saudi Arabia’s sovereign wealth fund.
In February 2022, the JCDC signed a 20-year strategic partnership agreement with Al-Ittihad, at an annual commitment of SAR (Saudi riyal) 100 million, with the possibility of reviewing the agreement every five years.
According to the JCDC, the Al-Ittihad agreement represents the company’s objective to promote a better lifestyle in Jeddah and enhance sports events in the city.
Sponsors
Shgardi
Shgardi is a Khobor-based Saudi Arabian on-demand food delivery company founded in 2019. As one of the leading platforms in the region, Shgardi provides food delivery, grocery, pharmacy, packaging services and more in more than 23 cities in the country.
In January 2023, Shgardi announced the signing of a partnership agreement with Al-Ittihad, becoming an official sponsor of the club.
Yelo
Yelo is one of the most well-recognised rent-a-car brands in the Kingdom of Saudi Arabia. Apart from its more than 90 branches across 23 cities, Yelo also covers 18 international and domestic airports in the country.
In 2023, Yelo joined forces with Al-Ittihad, becoming an official sponsor on a multi-year deal.
Darco
Founded in 2010, Darco is a real estate investment and development company headquartered in Bahrain.
Emkan
Emkan Finance is a leading omnichannel fintech brand delivering digital financing solutions to Saudi nationals seeking micro-financing assistance through personal and consumer loans. Fully owned by the Al Rajhi Bank, Emkan is under the authority and supervision of the Central Bank of Saudi Arabia and delivers solutions compatible with Islamic law.
In 2023, Emkan became an official sponsor of Al-Ittihad.
Yaqoot
Yaqoot, a leading digital service provider by ZAIN KSA, became the digital sponsor of Al-Ittihad in March 2023.
As per the statement released by Yaqoot regarding this partnership, it hopes to increase its brand awareness to a large audience as well as continue its support towards the growth and development of the sports industry in Saudi Arabia.
SAL
Saudi Logistics Services (SAL) is the market-leading air cargo handler in the Kingdom of Saudi Arabia with strong capabilities across cargo, e-commerce and third-party logistics. SAL operates across all of Saudi Arabia’s airports and handles most of the country’s inbound and outbound air cargo, making it a logistics services champion within the Kingdom and a key driver in the sector’s transformation outlined in Vision 2030.
In May 2023, SAL signed a sponsorship deal with Al-Ittihad, becoming one of the club’s main sponsors.
Al Amoudi
Al Amoudi Exchange Company is a leading exchange house in Saudi Arabia dealing in foreign exchange and domestic and international money transfers. Based in Jeddah, the company has a more-than-60-year-old history.
Berain
Berain is a Saudi Arabia-based packaged drinking water company. It became an official sponsor of Al-Ittihad in 2023.
Fakeeh University Hospital
Fakeeh University Hospital (FUH) is a hospital and medical university project developed by Saudi Arabia’s leading healthcare provider, Fakeeh Care.
In 2021, Fakeeh University Hospital announced the signing of a partnership agreement with Al-Ittihad on a multi-year deal. As per the deal, FUH serves the club as their official healthcare partner.
Almatar
Founded in 2017, Almatar is a Saudi Arabia-based online platform for booking flights and hotel accommodations.
In May 2022, Almatar and Al-Ittihad signed a partnership agreement on a multi-year deal.
Tameeni
Founded in 2019, Tameeni is a Saudi Arabia-based insurance company that offers car and healthcare insurance.
