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SBI rope in MS Dhoni as brand ambassador 

State Bank of India ropes in MS Dhoni as brand ambassador 

October 30, 2023

State Bank of India (SBI), India’s largest public-sector bank in terms of total assets, has roped in Mahendra Singh Dhoni as a Brand Ambassador to strengthen its connection especially with the younger population.

As an SBI brand ambassador, Dhoni will be playing a pivotal role in various marketing and promotional activities for the brank. 

Also read: Mahendra Singh Dhoni’s brand endorsements over the years

To mark the occasion, SBI released a new ad campaign on their social media channels on October 29.

Among other public-sector banks, Bank of Baroda (BoB) has Rahul Dravid on board as a brand ambassador. Badminton players PV Sindhu and K Srikanth, and cricketer Shafali Verma are also BoB brand ambassadors. Delhi-based Punjab National Bank (PNB) had Virat Kohli on board as a brand ambassador in the past.

Commenting on the collaboration, Dinesh Khara, Chairman of SBI, said: 

His [Dhoni’s] remarkable capacity to maintain composure in stressful situations and his renowned ability for clear thinking and rapid decision-making under duress make him the ideal choice that resonates with SBI to connect with its customers and stakeholders across the country. 

“Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand’s ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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