State Bank of India ropes in MS Dhoni as brand ambassador

State Bank of India (SBI), India’s largest public-sector bank in terms of total assets, has roped in Mahendra Singh Dhoni as a Brand Ambassador to strengthen its connection especially with the younger population.

As an SBI brand ambassador, Dhoni will be playing a pivotal role in various marketing and promotional activities for the brank. 

Also read: Mahendra Singh Dhoni’s brand endorsements over the years

To mark the occasion, SBI released a new ad campaign on their social media channels on October 29.

Among other public-sector banks, Bank of Baroda (BoB) has Rahul Dravid on board as a brand ambassador. Badminton players PV Sindhu and K Srikanth, and cricketer Shafali Verma are also BoB brand ambassadors. Delhi-based Punjab National Bank (PNB) had Virat Kohli on board as a brand ambassador in the past.

Commenting on the collaboration, Dinesh Khara, Chairman of SBI, said: 

“His [Dhoni’s] remarkable capacity to maintain composure in stressful situations and his renowned ability for clear thinking and rapid decision-making under duress make him the ideal choice that resonates with SBI to connect with its customers and stakeholders across the country. 

“Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand’s ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication.“